3 Social Media Tactics to Increase Engagement

Every internet marketer knows that it’s possible to increase market engagement and campaign effectiveness by using social media. In fact in 2013 we saw an average of 500 million tweets every day and over 350 million Facebook photos uploaded every month. Despite such massive growth across social channels, it amazes me how poorly some businesses use social media today.  Here’s my three top tips to help you engage with your audience.
 

#1 Become a Content Junkie

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Marketing Automation Techniques For Business

Many entrepreneurs and online marketers will already be using some forms of marketing automation techniques without really thinking about it. Applications that share blog headlines across social media channels and automated email marketing campaigns are all good examples of marketing automation. However, these techniques only scratch the surface of what can prove to be a hugely beneficial and lucrative addition to your universal marketing mix.
 
 

What is marketing automation?

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How To Get 1,000 Genuine Twitter Followers In 8 Weeks

 
We’ve all seen adverts offering hundreds of thousands of Twitter followers for a few pounds, and some of us may have even purchased these services. In reality, bulking up your Twitter account in this way offers very little benefit. 
 
The stark reality is that your unique followers are likely spoof profiles, created on mass using specialist software. Your new followers will not become active members of your social community and they certainly won’t increase your social footprint or share your content. 
 
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B2B, B2C, Or Human To Human Marketing?

Before the days of social media marketing, and the proliferation of devices that allowed easy access to the world’s largest repository of information , marketing campaigns used to be geared towards either businesses or consumers. In some ways, the B2B and B2C divide still exists – you should still address business leads differently to consumers for most products, but in reality it is always people that make decisions. 
 
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Video Marketing becomes popular with consumers

The comScore Video Metrix has been released, and it shows significant increases in the number of people that watch video online, but an even greater increase in the number of video ads that are played and consumed on a monthly basis.
 
Companies that have previously ignored mobile should consider their own marketing efforts, especially considering video content is especially popular with mobile users. The proliferation of mobile devices, including smartphones and tablets, means that these increases may only be the beginning of the story. 
 
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Mobile Phones Now Used In 6.8% Of Store Purchases

Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence. Businesses have long been aware that mobile phones are playing a bigger and more important in the purchasing process, but these recent figures may come as a surprise. Not only are consumers more likely to purchase products and items directly through mobile commerce channels, but the modern generation of smartphones are being used increasingly as a means to drive in-store shopping decisions too.
 

The Deloitte Survey

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Metro Claims Social Media Has Driven Record Traffic Figures

The online newspaper Metro has put record traffic figures down to its successful use of social media websites. Having undergone a major redesign in December 2012, the site has gone on to reach new heights; something that owners Associated Press have said is down to the introduction of the mobile friendly design and also the use of streams and a strong social media influence. A 21% month on month increase means that the so-called freesheet attracted more than 20 million visitors in November this year.
 
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5 Ways To Successfully Use Social Media For Your Business

Social media marketing can serve many purposes for your business, and for you professionally. Sites like Facebook and Twitter attract hundreds of millions, or even billions of users, and you only need to reach a tiny fraction of these people to be able to consider social media campaign a success. As well as using these sites to prospect for leads, there are other ways that you can consider using your social profile in a bid to try and improve your business and website results.
 

1 – Competitor Research

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Winners in the Sutton Business Awards 2013

We’re delighted to come away with two honours last night at the Sutton Business Awards. 
 
The first award was given by the London Borough of Sutton as the Best New Business for 2013. 
 
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How Hummingbird Will Affect Your SEO Efforts

Whenever Google announces a new algorithm change, the world sits up and takes notice. In fact, a lot of the world panics and starts decrying the end of SEO as we know it. While Hummingbird was billed as being the biggest change to Google’s algorithms in 12 years, it didn’t have that much of an effect on websites’ SEO efforts. Those sites that were writing high quality content, and performing ethical SEO still found themselves at the top of the search rankings, and they continue to do so today.
 

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