Steve Pailthorpe Dec 06,2018
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SEO and PPC are acronyms that feature frequently when it comes to online traffic and how effective marketing campaigns or website content are. SEO stands for Search Engine Optimisation, which is essentially a range of techniques for influencing the standing of the website in unpaid rankings. PPC - Pay Per Click – is a method of using advertising to drive traffic to websites. So, what are the key differences between the two?