5 rules for creating a user-friendly website

User experience in website design is more important today then it has ever been. A website is not only the first contact with potential customers, one that they will assess for signs of quality and reliability, but also a key component in boosting conversion rates. It’s no longer simply enough to look at what the website delivers for the business, or at its technical specifications, the key factor today is the kind of experience it delivers and how user friendly it is.

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5 website design mistakes you will want to avoid

With 46% of your traffic judging your company's credibility on your website design, it's important you get it right. We've taken a look at what works and what doesn't to reveal the top 5 website design mistakes you will want to avoid.

Loads too slowly

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What can Google Analytics tell you about your website?

Your website is one of the most useful tools that your business has. So, having an in-depth perspective on how people interact with it, what works and what doesn’t, is crucial to getting the most from the investment you’ve made in creating a web presence. Whether you’re about to spend money on a redesign or you’re just looking for ways to get more from your existing structure, the insights that Google Analytics can offer are essential.

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How can you create a social media marketing plan that works?

Social media is an increasingly important component in successful marketing. For example, did you know that almost three quarters of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Creating a social media marketing plan that takes into account your objectives and audiences, and sets measurable goals, is a crucial part of making social media work for your business.

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5 quick tricks to writing effective communications

Whether you are writing emails, blogs or website pages, the way you write your communications is essential to improving your engagement levels. So, we reveal 5 quick tricks that you can start using today to make your communications more effective.

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How to improve your SEO by optimising images for search engines

Using SEO in your website content can considerably improve visibility, attracting the attention of search engines and bringing more potential customers to your site. However, it’s not just text content that has a valuable part to play in SEO – you can also improve your website performance with search engines by optimising the images that you use.

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How you can get more leads using marketing automation

The goals of any marketing strategy are likely to include producing more revenue for the business – and for that you need effective lead generation. There are many different ways to engage in lead generation for your business and marketing automation is proving to be one of the most effective.

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9 benefits of working with an outsourced digital marketing agency

Digital marketing is a crucial component in business growth. Innovative and effective, the right digital marketing strategy and vision can propel a business to new heights of success. There are a lot of limitations to trying to achieve this in-house, especially for smaller enterprises. Which is why outsourcing your digital marketing has a lot of benefits.

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What role do Press Releases play in your digital marketing strategy?

Press releases are a key part of any digital marketing strategy. If you’re looking to reach out to your target audience and ensure that they notice your brand then the press release and its content can be pivotal.

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8 benefits of posting regular blogs on your company website

Blogging is big business. According to Wordpress, 409 million people read more than 23.7 billion pages every month. From the smallest enterprise through to Fortune 500 companies, organisations of all shapes and sizes are producing regular posts on everything, from homebrew through to fashion. But could posting regular blogs on your company website really benefit your business?

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