Why SEO and Content Marketing are an effective combination

SEO is a fundamental digital marketing channel, as it holds the basis for the rest of your online strategy. SEO makes your website more visible in Google searches under the term you think your audience is searching.

Content marketing is another vital area of your digital marketing strategy, whereby on-page content such as blogs, and off-page content such as Press Releases, work together to drive traffic to your site. But how do SEO and Content Marketing complement each other and why are they an effective combination?

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6 reasons to outsource your online marketing to a digital marketing agency

Whether you’re the Marketing Director of a large corporation, or an SME, time is not often something that is going spare. It is estimated that, on average, up to 30% of your total budget should be spent on marketing to help business growth and generate sales. This can mean that a large proportion of time also needs to be spent managing this marketing strategy, which can put a strain on your in-house resources. What’s more, digital marketing is a very specialist part of your marketing strategy.

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Avoid a social media faux pas with these rules of social media etiquette

Social media is a fundamental element within any digital marketing strategy. Different platforms are constantly changing, which can make it tricky to keep up with best practice techniques. Following these simple steps is a good place to start to avoid making a social media faux pas and meet the rules of social media etiquette for businesses using social networks to market online:

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11 Digital Marketing Mistakes to Avoid for a Successful Campaign

A fully serviced digital marketing strategy is made up of a number of different elements. These include some well-known strategies such as SEO and social media marketing, as well as content marketing and email marketing amongst others. However, there are a number of things that can be done wrong with your digital marketing, that could have a detrimental effect on your search rankings and online presence. So, to help you out, I’ve put together a list of 12 “what not to do” examples to help you avoid some of the big mistakes that businesses often make.

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Why not try these long-standing effective digital marketing techniques?

When they think about their digital marketing, many businesses are aware that it is important; however they may focus on one element such as social media to try to create an online presence for themselves. Although this can be a good start, there is much more to marketing your business online. It can be difficult for companies to know where to start, but there are a number of strategies that have proven themselves to demonstrate long-standing success, including the following:

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What to do with your non-engaged subscribers

As much as we hate to admit it, non-engaged subscribers are a fact of life for us marketers. Whether you’re defining this based on those who aren’t opening or clicking on your emails, or something else, it sure is a bug-bear to us all at some point or other. There are several ways in which we can reach out to our non-engaged lists, but initially it comes down to how you’re defining that segment. Here are a few possibilities for list segmentation to help get you started:

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Twitter's new button allows sharing to private messages

The beginning of April has seen Twitter adding a new button, which enables users to share tweets using direct messages. Leading the way amongst other social sites, the social media site has simplified the ability to share content with others in a private message.

Sharing on Twitter previously

In the past, it was possible to share a tweet in a private message by first tapping it, then selecting “Send via Direct Message” in the settings. This is similar to the processes on other social sites, such as Facebook, where the steps are not too dissimilar.

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What do you need to know about outsourcing your digital marketing?

It’s not always easy to measure the success of your digital marketing, without the expertise of knowing what your aims are and the methodology you should be using. Many SMEs may not have the in-house capacity to handle every element of digital marketing on a day-to-day basis, and there is no doubt that this is a full time role, even for the smallest start-up companies.

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Refresh your email marketing by following these simple rules

As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One effective way to do this is through email marketing. Email marketing can often have a bad reputation for spam, but when handled properly and by sticking to best practice methods, it can be a very effective tool, welcomed by recipients. Here are some simple rules to follow to refresh your email marketing strategy:

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When should I send my email marketing campaign?

Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but every marketer has to ask themselves this question each time they want to send an email campaign, and too often the answer ends up being “when I feel like it.”

It doesn’t have to be a mystery though – follow the tips below, and you’ll be able to optimise your email sends to ensure they have the best chance possible of reaching people at the right time.

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