Google Reveals New International Brand

Google has just announced their new branding which is now appearing across all Google products. Google is not the first to undergo a simplification of their brand. In recent month's we have seen a chain of Silicone Valley bluechips rebranding to make their logos and identity simpler and more easy to read on smaller devices. 

 

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Steve Pailthorpe has been named the youngest Freeman of the Worshipful Company of Marketors

Steve Pailthorpe, CEO here at Iconic Digital, was appointed as a Freeman of the Worshipful Company of Marketors last month. Alongside the other six new Freemen, at 29, Steve is the youngest Freeman ever to have been appointed in the Company.

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How to optimise images for search engines

In addition to text, content and links, images can also be used as an effective way to increase the visibility of your website. Images that are both relevant to your content and optimised properly can bring more traffic to your site, particularly through images found in a Google search. However, search engines cannot physically “see” your images, so how is it that you can use them to boost your SEO?

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How to create a small business website in 4 simple steps

It’s time to stop being intimidated by the thought of creating your business website. Your website can be one of your greatest digital marketing tools, and it isn’t difficult to get the basics right to ensure that you’re making the most of it. You don’t need to be qualified or fluent in coding to have a website that does what it’s supposed to do.

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You’re irrelevant to 86% of your target audience

86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases - the people who never open, never read and never engage with any of your content.

Yet email remains an enduring pillar of modern business communication with UK workers receiving an average of 45 emails per day and spending 81 days of the working year reading and writing emails.

How can email marketing be failing to reach such a large proportion of its intended audience when email communication is still so prevalent? So deeply embedded in our daily work?

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Here’s how to migrate your website without damaging your search rankings

Sadly, getting a new website isn’t as simple as just choosing a beautiful new design to showcase your business. You don’t want to waste all of the efforts you have spent optimising your website for SEO but you’ll also want to update and change some of the content. So how do you get this balance without destroying your existing website rankings?

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Tweet tweet tweet... is anyone listening? Making social media meaningfully measurable

That’s the question you should ask of any social media initiative; is anyone actually listening and how are you measuring these channels, and is what you are measuring actually helpful, meaningful? This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.

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Red Alert! - Is Your Website At Risk Of Attack?

This week we’ve been working with yet another company who’s managed to get their domain blacklisted as a direct result of their website being hacked.

As with most cases, the website owners didn’t realise that their website had a virus until their customers started to receive alert messages from Norton or MacAfee when they visited the affected website. This is not only hugely harmful for a company’s reputation but has a wider impact on the clients concerned.

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6 Common Misconceptions about Social Media Marketing

Social media marketing is an expectation for a growing number of businesses as part of their digital marketing strategy to increase their online presence. Using social media will allow you to reach out to your target audience and create brand awareness, gaining an advantage over your competitors. But with so many tips out there, how can you know what approach to take? Here are some common misconceptions to rule out:

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What Are The Most Common Ecommerce Blogging Mistakes? And How To Avoid Them

In theory, blogging is something that just about anyone can do – it’s not that difficult to create some sort of content. However, producing ecommerce blogs that have the winning combination of effective structure and fantastic content is a little more challenging. Blogging for ecommerce is a slightly different animal to other sectors, simply because the purpose of the blogs is not the same as for the more knowledge-based industries.

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