How to convince your CEO that you need inbound marketing

Inbound marketing is all about organic, user-oriented growth. It contributes to the bottom line of businesses, and works towards expanding your businesses in an effective and sustainable way to drive ROI. So how can you convince your CEO that inbound marketing is necessary, and what could it bring to your business?

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3 ways to double your Social Media Content

Social Media is usually that extra job that is delegated to the first person around at the time, who is usually too busy and does not have the time to tweet, check Facebook engagement levels, share, like or favourite content, even though is obvious how important it is to any growing business.

The following 3 quick and easy tips have been proven to produce twice more output and frequent content for less effort; and as with most things, the greater the output, the greater the level of engagement…

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Google Reveals New International Brand

Google has just announced their new branding which is now appearing across all Google products. Google is not the first to undergo a simplification of their brand. In recent month's we have seen a chain of Silicone Valley bluechips rebranding to make their logos and identity simpler and more easy to read on smaller devices. 

 

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Steve Pailthorpe has been named the youngest Freeman of the Worshipful Company of Marketors

Steve Pailthorpe, CEO here at Iconic Digital, was appointed as a Freeman of the Worshipful Company of Marketors last month. Alongside the other six new Freemen, at 29, Steve is the youngest Freeman ever to have been appointed in the Company.

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How to optimise images for search engines

In addition to text, content and links, images can also be used as an effective way to increase the visibility of your website. Images that are both relevant to your content and optimised properly can bring more traffic to your site, particularly through images found in a Google search. However, search engines cannot physically “see” your images, so how is it that you can use them to boost your SEO?

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How to create a small business website in 4 simple steps

It’s time to stop being intimidated by the thought of creating your business website. Your website can be one of your greatest digital marketing tools, and it isn’t difficult to get the basics right to ensure that you’re making the most of it. You don’t need to be qualified or fluent in coding to have a website that does what it’s supposed to do.

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You’re irrelevant to 86% of your target audience

86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases - the people who never open, never read and never engage with any of your content.

Yet email remains an enduring pillar of modern business communication with UK workers receiving an average of 45 emails per day and spending 81 days of the working year reading and writing emails.

How can email marketing be failing to reach such a large proportion of its intended audience when email communication is still so prevalent? So deeply embedded in our daily work?

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Here’s how to migrate your website without damaging your search rankings

Sadly, getting a new website isn’t as simple as just choosing a beautiful new design to showcase your business. You don’t want to waste all of the efforts you have spent optimising your website for SEO but you’ll also want to update and change some of the content. So how do you get this balance without destroying your existing website rankings?

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Tweet tweet tweet... is anyone listening? Making social media meaningfully measurable

That’s the question you should ask of any social media initiative; is anyone actually listening and how are you measuring these channels, and is what you are measuring actually helpful, meaningful? This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.

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Red Alert! - Is Your Website At Risk Of Attack?

This week we’ve been working with yet another company who’s managed to get their domain blacklisted as a direct result of their website being hacked.

As with most cases, the website owners didn’t realise that their website had a virus until their customers started to receive alert messages from Norton or MacAfee when they visited the affected website. This is not only hugely harmful for a company’s reputation but has a wider impact on the clients concerned.

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