How to get your SEO strategy up-to-date to get to #1 in Google

A #1 ranking on Google is the dream for any business when it comes to SEO. If you’re just not achieving anywhere near this level of success at present then it may be that your SEO strategy needs an update. These are some of the most crucial components to ensure your SEO strategy has if that coveted top spot is what you’re looking to achieve.

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The 3 most valuable content sources

We've been talking for a while about creating valuable, high quality content. Every business is different, so how do you know which content works best? We did the research across a range of companies and found out. 

1) E-books

Unlike whitepapers, e-books come across as slightly more informal and, therefore, easier to digest. E-books are also easier to promote across a range of channels and cement businesses as experts in their field. After all, it takes a lot of effort to develop a book, even an e-book, so the content must be worth it.
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Why should Twitter be at the forefront of your social media marketing strategy?

Twitter has gone through multiple evolutions in recent times. In response to claims that the 140-character limit would kill the social platform, for example, last year the limit was doubled. When critics said that it would become obsolete as video, not text, becomes the communication tool of choice, Twitter evolved again to enable users to film video direct in the app, upload it or even go live. Twitter has shown incredible resilience in the face of some tough challenges and today has more than 335 million monthly active users, more than LinkedIn, Google+ or Pinterest.

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How can you measure your brand engagement and awareness over time?

Strong brand awareness underpins business success today. If your brand is among the first to come to mind for a consumer looking at a particular product, service or sector then you will have a significant competitive advantage over others. Key to understanding the brand awareness that your business has built is being able to measure it over time. These five key metrics will help you to get more of an understanding of what you’re achieving with brand engagement and awareness.

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What insights does Google Analytics give you about your website engagement?

Google Analytics can provide valuable empirical data about how users are engaging with your website, and how successful your content marketing strategy is. These insights can be crucial when it comes to tweaking website design to make it more effective and also evaluating how successful marketing efforts have been in terms of driving people towards engaging with your online presence.

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How has digital marketing changed the face of modern day marketing?

The arrival of digital has been a game changer in the marketing world. Thanks to its influence, the landscape of marketing today is vastly different to “pre-digital” times. We have also seen huge shifts in consumer behaviours as a result of digital trends and technology, and digital marketing is responsible for a whole new swathe of expectations and challenges. Identifying and understanding the changes that digital marketing has introduced is crucial to making it work for your business.    

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5 rules for creating a user-friendly website

User experience in website design is more important today then it has ever been. A website is not only the first contact with potential customers, one that they will assess for signs of quality and reliability, but also a key component in boosting conversion rates. It’s no longer simply enough to look at what the website delivers for the business, or at its technical specifications, the key factor today is the kind of experience it delivers and how user friendly it is.

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5 website design mistakes you will want to avoid

With 46% of your traffic judging your company's credibility on your website design, it's important you get it right. We've taken a look at what works and what doesn't to reveal the top 5 website design mistakes you will want to avoid.

Loads too slowly

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What can Google Analytics tell you about your website?

Your website is one of the most useful tools that your business has. So, having an in-depth perspective on how people interact with it, what works and what doesn’t, is crucial to getting the most from the investment you’ve made in creating a web presence. Whether you’re about to spend money on a redesign or you’re just looking for ways to get more from your existing structure, the insights that Google Analytics can offer are essential.

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How can you create a social media marketing plan that works?

Social media is an increasingly important component in successful marketing. For example, did you know that almost three quarters of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Creating a social media marketing plan that takes into account your objectives and audiences, and sets measurable goals, is a crucial part of making social media work for your business.

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