6 Common Misconceptions about Social Media Marketing

Social media marketing is an expectation for a growing number of businesses as part of their digital marketing strategy to increase their online presence. Using social media will allow you to reach out to your target audience and create brand awareness, gaining an advantage over your competitors. But with so many tips out there, how can you know what approach to take? Here are some common misconceptions to rule out:

Continue reading →

What Are The Most Common Ecommerce Blogging Mistakes? And How To Avoid Them

In theory, blogging is something that just about anyone can do – it’s not that difficult to create some sort of content. However, producing ecommerce blogs that have the winning combination of effective structure and fantastic content is a little more challenging. Blogging for ecommerce is a slightly different animal to other sectors, simply because the purpose of the blogs is not the same as for the more knowledge-based industries.

Continue reading →

How Real Life Networking Techniques Can Make Social Media More Effective

Effective social media use has many similarities to ‘real life’ networking. The kinds of techniques that many of us use to make new connections and win people over can very easily be applied to the digital sphere – which is perhaps unsurprising as there is a human on the end of every social media account after all. We are taking a look at a few of the ideas that many of us use to foster connections and influence in the real world and seeing how they might be applied to make social media work better for business.

Continue reading →

Email Marketing: The basics for a successful campaign

The rise of marketing automation strategies has fuelled the growth in digital marketing. With email marketing being the primary medium used, it’s vital to get this right. 66% of people that receive marketing emails make purchases as a direct result of the email that they have received. However, 62% of recipients won’t even receive the email due to aggressive spam filters. With this in mind, email marketing can be a very effective way of reaching your potential audience if you stick to the ground rules. Here are a few things to remember:

 

Continue reading →

How to Manage Twitter Effectively For Digital Marketing

It is vital that you are able to master how to use Twitter effectively, as you only have 140 characters to share your thoughts. Being concise is key and if you can get it right, Twitter is a fantastic way to get more traffic to your website. With over 232 million people using Twitter regularly, there is a huge audience you could reach. So how do you make your business stand out amongst the others?

Continue reading →

Google Changes the Colour of Reviews in Search

For the discerning online marketer, any change in Google’s search engine should be taken seriously. But what about the change in the colour of your stars in search results?

Continue reading →

Page scoring - get your sales team working on your hottest prospects

Online marketers have a number of different strategies available to them, which help them review, analyse and then strategize their marketing campaigns in a more effective way. One of those is inbound marketing which ensures you get high volumes of leads coming to your website. However the challenge starts when trying to separate the good quality leads from the ones who are just starting their journey.

Continue reading →