All I want for Christmas is a perfect website

Christmas is on the way, marking almost the end of another year. And with that in mind, what better option than to get your last minute gifts online? The promise of no queues and the ability to buy instantly has converted 9 in 10 people into online shoppers for at least some of their present-buying this year.

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Will new “Facebook at Work” take LinkedIn’s Marketshare?

The war begins; Facebook has announced their plan to launch a new version of the social network. “Facebook at Work” will be aimed at professionals in the workplace looking to build connections with like-minded individuals. Sounds familiar, doesn’t it?

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Using The Top 5 Social Networks To Share Content

Social Media is a huge marketing resource that’s largely free to use. If you get it right, social media can help your business to grow. The trouble is, how do you know which is the best social media platform and how can you use them to increase brand awareness and engagement? Here is our quick guide to using the top 5 social networks to share your content:

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Make Your Digital Campaigns Go Off With A Bang!

Are you looking to launch a new digital marketing strategy? You’ll have probably already noticed that other businesses are making the most of seasonal events and bombarding you with information via television, email or online. It’s that time of year where Halloween has passed, now Fireworks night, and no doubt soon enough the latest annual John Lewis Christmas advert will be making an appearance on our TV screens. So how do you join the bandwagon and make your marketing stand out amongst the others this Guy Fawkes’ night?

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How Google’s Panda 4.1 will affect your SEO

Since the 2011 launch of Google’s Panda algorithm, there have been many changes to the way that it refines search results. SEO has changed over several updates since then. This week, Google has launched Panda 4.1, which is the newest and most significant of the 27 updates to date.

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How to use email marketing platforms effectively

Email marketing is a great way to contact your target audience directly. It is cost-effective, and can be managed using marketing automation software making lead nurturing happen automatically. In turn, this will not only help you to build new customers, but maintain positive connections with existing customers, clients and partners.

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Maximising your publishing exposure on LinkedIn

Have you heard about LinkedIn’s publishing feature? It’s a great way to gain more exposure for your business articles. You are reaching a targeted audience of professionals, giving you a specialist platform to share content and make your name known in the business world. Becoming a LinkedIn publisher will also boost your Kned and Klout score so your social influence will increase. There are 5 main ways that you can best use LinkedIn to share your content.

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5 ways that social media and SEO work together

The bigger audience you reach, the better you are able to promote your business. In our increasingly technology-focused world, to get your voice heard, you need to make yourself known in the digital world. And what better way to do that than create an online social media presence for your business?

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What is Google’s PigeonRank and what does it do?

The end of July saw Google launch its newest algorithm to date – lovingly called ‘Pigeon’ by the SEO community. Although yet officially unnamed, the update is likely to be one recognised as one of the biggest changes since Hummingbird came out in September.

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12 ways to get Twitter followers

When it comes down to it there are two ways of looking at Twitter – quantity and quality. The reality is that both factors are important and work together. Ultimately you are looking for followers who are going to be valuable to you, so we’ve put together some tips to get you on your way:

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