Email Marketing: The basics for a successful campaign

The rise of marketing automation strategies has fuelled the growth in digital marketing. With email marketing being the primary medium used, it’s vital to get this right. 66% of people that receive marketing emails make purchases as a direct result of the email that they have received. However, 62% of recipients won’t even receive the email due to aggressive spam filters. With this in mind, email marketing can be a very effective way of reaching your potential audience if you stick to the ground rules. Here are a few things to remember:

 

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How to Manage Twitter Effectively For Digital Marketing

It is vital that you are able to master how to use Twitter effectively, as you only have 140 characters to share your thoughts. Being concise is key and if you can get it right, Twitter is a fantastic way to get more traffic to your website. With over 232 million people using Twitter regularly, there is a huge audience you could reach. So how do you make your business stand out amongst the others?

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Google Changes the Colour of Reviews in Search

For the discerning online marketer, any change in Google’s search engine should be taken seriously. But what about the change in the colour of your stars in search results?

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Page scoring - get your sales team working on your hottest prospects

Online marketers have a number of different strategies available to them, which help them review, analyse and then strategize their marketing campaigns in a more effective way. One of those is inbound marketing which ensures you get high volumes of leads coming to your website. However the challenge starts when trying to separate the good quality leads from the ones who are just starting their journey.

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All I want for Christmas is a perfect website

Christmas is on the way, marking almost the end of another year. And with that in mind, what better option than to get your last minute gifts online? The promise of no queues and the ability to buy instantly has converted 9 in 10 people into online shoppers for at least some of their present-buying this year.

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Will new “Facebook at Work” take LinkedIn’s Marketshare?

The war begins; Facebook has announced their plan to launch a new version of the social network. “Facebook at Work” will be aimed at professionals in the workplace looking to build connections with like-minded individuals. Sounds familiar, doesn’t it?

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Using The Top 5 Social Networks To Share Content

Social Media is a huge marketing resource that’s largely free to use. If you get it right, social media can help your business to grow. The trouble is, how do you know which is the best social media platform and how can you use them to increase brand awareness and engagement? Here is our quick guide to using the top 5 social networks to share your content:

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