Steve Pailthorpe May 19,2014
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The question of whether video is an effective tool to use in an email is one that has been much debated. The reality is that it’s rarely something that forms part of an email marketing campaign – in fact, a survey carried out by LiveClicker and Beachbody during a seminar on the subject found that more than 50% of the attendees were either rarely or never using it and just 22% occasionally or frequently. This is despite the fact that there’s considerable evidence that we spend an enormous amount of time on our mobiles and around 50% of that viewing videos.