Why is mobile important for your business?

Mobile seems to have naturally followed desktop as the primary method of searching online. More and more websites are being optimised for mobile use, including the big names such as Google who recently launched a new ad format, and redesigned Google Maps for mobile use.

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Facebook beating Twitter’s growth due to mobile surge

The UK revenue for microblogging services is set to double to around £100million, compared to the £570million expected from social networks.

Twitter alone is forecast to generate a UK revenue of almost £100m, doubling from last year. Facebook is also estimated a significant boost in revenue by 40%, up to a massive £570million. However, Twitter will not reach its target of a UK revenue of £180m by 2015, failing to meet expectations from investors.

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Should I still use Google Authorship?

 
June 25th 2014 saw the unexpected announcement of the removal of authorship photos from Google search results. Google has been encouraging everyone to use Authorship by integrating the author's Google Plus biography with the content the author has written.
 

What Is Google Authorship?

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How to gain consumer trust in 3 simple steps

How often do you buy something online to be presented with a further list of things later on to browse ‘similar items’? Perhaps every time you go online. Like most of us, you probably don’t think much of it. But have you considered that your data is being recorded and analysed in order to provide you with personalised content?

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How to Measure the Effectiveness of your Emails

The use of email marketing is widespread in business and it’s not surprising given how cost-effective a form of communication it is. However, you might be surprised to learn that only around 8% of consumers in the UK are reading every marketing email that they receive and around 43% read only half of the email communications that are delivered to their inboxes. In this context, the email marketing campaign starts to look like rather a lost cause.

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How To Get Your Brand Ready For Public Consumption

As we have seen over and over again, the way a brand is put together can have an enormous impact on a business. Whilst the products and services on offer are clearly important, the branding will also make a big difference to success. The Holy Grail of branding is to find something that both accurately represents the business and also positions it in exactly the right spot in the market. Below are a few tips on how to get your branding ready for public consumption.

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Using Twitter Effectively For Customer Service

Twitter has not historically been viewed as a customer service platform but the thing about this form of social media is that, whether you like it or not, if you’re interacting with followers via Twitter then you are in fact engaging in social customer service. You may have noticed how many more requests for help now come in via Twitter – as the platform is viewed by consumers as a fast and efficient way to engage with a brand this is actually not that surprising and is likely to increase.

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SEO Changes Google Has Yet To Make?

There’s a lot of emphasis placed on Google’s SEO changes, particularly for those who work in SEO and marketing, or who need to keep up with what is a fairly fluid environment. The search engine giant does certainly like to keep everyone on their toes, avoiding manipulation of its rankings as far as it can. Many in the industry try to predict what Google is about to do next and sometimes these predictions are spot on – however this isn’t always the case.

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Tips For Using Video in Email Marketing

The question of whether video is an effective tool to use in an email is one that has been much debated. The reality is that it’s rarely something that forms part of an email marketing campaign – in fact, a survey carried out by LiveClicker and Beachbody during a seminar on the subject found that more than 50% of the attendees were either rarely or never using it and just 22% occasionally or frequently. This is despite the fact that there’s considerable evidence that we spend an enormous amount of time on our mobiles and around 50% of that viewing videos.

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How To Achieve Blog Visibility In Four Simple Steps

Blogs are a great way to create some buzz around your products and services, to attract traffic to your website and to give your online presence a bit of personality. However, the issue with a blog is that it’s really only effective if someone can see it. It’s widely acknowledged that a large proportion of blogs tend to go relatively unnoticed by the vast majority of the British online public, which if you’re blogging about your favourite recipes or your new pet isn’t really such a big deal.

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