How to boost your brand awareness online through social media

Social media is an incredibly effective way to reach people, so much so that it has created its own sub-genre of marketing. Today, if you’re looking to achieve brand awareness on a cost effective basis there are few other tools that have such an impressive impact.

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How to make your website mobile friendly

Back in October 2016, research company Statcounter established that mobile web usage had overtaken desktop for the first time ever. One year on in 2017, mobile internet traffic took up a 53% share of total global online traffic and in the UK rates were even higher - 73% of adults accessed the internet via a mobile device. So, for many organisations target users are now arriving via a mobile device, which makes mobile websites a crucial tool.

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What benefits are there to utilising paid search advertising within your marketing strategy?

Paid search advertising is an increasingly significant part of business marketing strategy. Google Adwords is probably the most popular type of paid search advertising and works in a very simple way. When users go online they use words and word pairings to search for products, services or websites – these are the keywords. When a business opts for the keyword chosen by a user that business’ paid ad appears on the search results page, either next to or above the organic search results. From here, users can click on the ad to discover more about the business.

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How do press releases fit into your Digital Marketing strategy?

The humble press release has become an important part of marketing strategy and PR for any business. But how do you factor them in to planning and what do you need to know?

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Smarketing: Is it a real thing?

Smarketing. Sounds like a poor attempt at marketing humour, I know. Silly as it seems, smarketing is the name for integrating sales and marketing within your business. It’s also the new approach to lead nurturing.  
 

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How to tailor your marketing strategy to target mobile users?

By 2019, the number of mobile phone users in the world will have passed five billion. In the last couple of years the way we use the internet has changed significantly – as desktop use has slowed, the number of people accessing the internet via a mobile device has soared and mobile now makes up well over 50% of time we spend online. 80% of social media time is spent on a mobile and more than half of advertising budgets are now being funneled into mobile ad spend.

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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How can you utilise Google Analytics to optimise your website for SEO

Google Analytics isn’t just about monitoring and metrics. In fact, it’s one of the best free tools out there for informing content decisions that enable you to create high value content – and to rework and refresh old content so that it’s more in line with the interests and aims of your audience. There are a number of reports and insights in Google Analytics that will give you tools to upgrade content that needs optimising for SEO.

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How could Twitter's new "threads" help companies to share and link related Tweets?

There was once a time that Twitter insisted a 140 character limit was the key to its success, forcing users to be more creative and succinct. However, last year the social media giant acknowledged that over time this may have become more of a hindrance than a bonus and it doubled the character limit to 280. In December it was also announced that Twitter was taking another step into the territory of “going long” with official “threads” that would make it easy for users to string together a series of tweets.

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Facebook's Pages are changing to viewable-only organic reach counts

There has been a lot of controversy over Facebook and its organic reach over the past couple of years. The social media giant hasn’t exactly made it easy for anyone managing a Facebook Page to have any degree of control over interaction with a Page. Marketers started complaining to Facebook in large numbers about the problems that this was creating for them and Facebook seemed to be listening. However, the latest changes to be implemented aren’t likely to make things any easier.

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