What type of Facebook Ads will work for my business?

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

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10 effective off-page SEO techniques that actually work

Off-page SEO is basically any form of search optimisation that you use that doesn’t involve action on your own website. Link building is probably the best known method of off-page SEO – getting other sites to link back to yours – but there are many different methods that can have a very positive impact. Off-page SEO is traditionally viewed as difficult to excel at, as it’s seen as largely out of your control. However, there are some off-page SEO techniques that do actually work.

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Why you should be ready to re-invent your Content Marketing Strategy for SEO

The short answer is that content marketing and SEO is constantly changing. For any business keen to stay on top of what’s most effective right now it’s essential to be ready to re-invent what you’re doing in terms of strategy and approach. If you’re looking for inspiration in terms of the way that content marketing and SEO is evolving then these are just a few of the trends that are currently driving change.

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How email marketing can get you the leads you need

Despite the many different ways that are being developed to help generate marketing leads, email remains one of the most productive. Roughly 90 billion business emails are sent every day so this is a medium with plenty of longevity. But if you’re looking to use email marketing to generate leads how do you do it?

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Google Ads: Past, Present and Future

Google Adwords (as it used to be known) was first launched on 23rd October 2000. It was initially created as a “self-service advertising program” offering ads that would appear only on the right hand side of the page, as well as functions for keyword targeting and web based reporting.

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What does the modern day marketing funnel look like?

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business. It starts with awareness (market potential), moving to interest (suspects), desire (prospects) and then action (customers). The thinking behind it was that the funnel was linear and that those customers who were lost at any stage were simply out of the loop. However, as technology has evolved and the way that consumers receive information from brands has changed drastically, the modern day marketing funnel now looks very different.

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5 reasons Facebook Ads is a great platform for marketing your business

There is enormous choice in marketing today and this can create confusion over where to concentrate your efforts and resources. From social channels to SEO and guerrilla tactics, where are you likely to see the best ROI? Social media is undoubtedly one investment that needs to be integrated into every marketing budget – and there are five good reasons why Facebook Ads is the platform to choose if you’re looking to see results.

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Digital Marketing trends you might be surprised by...

Politically and socially, 2019 has been a pretty confusing year so far. From the ongoing upheaval surrounding Brexit to the change in Prime Minister and even the weather there have been plenty of unexpected outcomes to deal with. And it doesn’t stop there because in the world of digital marketing too there are a number of interesting trends emerging that you might be surprised by.

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Using hashtags to increase the visibility of Instagram posts

Hashtags are an essential part of success on Instagram, whether you’re looking to grow your following or get more exposure for each post. However, the social media platform often moves the goal posts when it comes to the way that hashtags can support profile development and which practices are likely to get the best results. If you’re looking to improve performance on Instagram then these are our top tips to help you increase post visibility and attract more followers.

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What's new as part of Twitter's desktop redesign?

Social media platforms evolve – a lot. Whether you appreciate the constant changes that seem to be introduced by these apps - mobile or desktop - the driving force behind the upgrades is to make things easier for users. In an effort to do just that Twitter has introduced a desktop redesign that it hopes will make it more competitive and a more intuitive option for many who want to use social networks, whether for business or personal reasons. So, what does the new redesign involve?

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