What's new as part of Twitter's desktop redesign?

Social media platforms evolve – a lot. Whether you appreciate the constant changes that seem to be introduced by these apps - mobile or desktop - the driving force behind the upgrades is to make things easier for users. In an effort to do just that Twitter has introduced a desktop redesign that it hopes will make it more competitive and a more intuitive option for many who want to use social networks, whether for business or personal reasons. So, what does the new redesign involve?

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What does Pinterest offer for marketing?

Pinterest may not be the first social media platform that you think of when it comes to marketing. However, 250 million people use Pinterest every month and between 2017 and 2018, this very visual platform added more users than Facebook and Twitter combined. The site has seen a 75% increase in Pins in less than two years and a rise in the numbers of both men and women who are using the site. So, it’s thriving, but what does Pinterest really offer in marketing terms?

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What does AI actually look like for marketing?

AI is set to transform the way that we do business, interact and sell in the years to come. This innovative technology offers a wealth of advantages to businesses looking to do more with less budget and increase efficiency across the board. But, in terms of the reality of integrating and using it, what does AI actually look like for marketing?

9 examples of AI in marketing

AI has almost limitless potential and can be innovated continuously to help meet challenges as they arise. These are just some of the ways in which it has relevance to the marketing world.

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Do businesses need a Google My Business account?

Google My Business is designed to help local businesses create a competitive advantage and improve SEO. Particularly for businesses operating in a competitive local environment it can be a great way to stand out and to boost the online presence that your enterprise has. But do you really need to go to the effort of setting one up?

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5 reasons that blogging is an essential part of your content marketing

Content is king (or queen) today – this is something that most businesses are already aware of. However, not everyone is getting the most out of content when it comes to marketing strategy. If you’re not currently blogging then you’re missing out on a wealth of opportunities to optimise your content marketing and generate more ROI. These are 5 reasons why blogging is an essential component of any content marketing plan.

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Discover Domain Authority and how to use it correctly for your website SEO

Domain Authority is a way of determining how well a site will perform in search results. It takes into account a range of different factors to create an overall score that can then be used as a way of either monitoring the ranking strength of the website over a set period of time or comparing one website to another. Although Domain Authority isn’t a Google metric it can be an incredibly useful tool when it comes to insight and SEO.

Domain authority – the basics

- Domain authority is scored on a 100-point logarithmic scale

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5 easy ways to use video as a B2B online strategy

B2B content strategy is a slightly different beast to a successful B2C approach. In recent years many businesses have focused on whitepapers, blogs, webinars and eBooks as a way to drive traffic and engagement. While these are still very effective tools, changes to the way social networks now function and an increase in competition for the attention of an audience mean that more is required. Video is the tool of choice for filling this gap. 62% of B2Bs video content builds more brand awareness and helps to generate higher quality leads.

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How to fight back against negative customer reviews

Did you know that for every 1 positive review there are 10 negative customer reviews? There's nothing like a negative customer's opinion online to clog your sales pipeline. In order to push passed the negativity and continue to convert sales, you need to implement these 3 key skills.

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8 ways to use social media to build customer relationships

Social media is an incredibly powerful tool for businesses today. It has also created expectations among consumers when it comes to factors such as speed of response – for example, those businesses that don’t respond to messages on social media experience a 15% increase in churn. If you’re looking to optimise social media to build better customer relationships then there are some simple ways to do it.

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An update from Facebook's F8 Conference - What's coming up?

Facebook recently held its annual F8 conference in California. As the biggest social media giant in the world any public announcement that Facebook makes is to be treated as key thanks to the impact this could potentially have on any business that relies on social for customer engagement. So, what is coming up in the world of Facebook in the foreseeable future?

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