What role do blogs play in your digital marketing strategy?

Blog content has long been a foundation for a successful digital marketing strategy. However, the rules have changed with respect to the structure of that content. It’s no longer enough to create blogs that are simply carrying keywords. An audience based content marketing strategy is the best way to see success from blog content and requires the creation of engaging content that is designed to do more than simply getting keywords onto a web page. Blog content that performs in terms of SEO and conversions necessitates a little more effort.

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Did you know that you can still do email marketing after the GDPR?

The GDPR has caused a lot of disruption in the marketing world. When it comes into force on 25th May this year, the EU regulation will change the way that brands interact with consumer data for good. However, while there has been a lot of negative press around the GDPR, in fact, the changes could well have benefits, not just for consumers, but for businesses too. So, how is the GDPR likely to affect your business when it comes to key processes such as email marketing?

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Email marketing statistics you should be paying attention to

For many marketers, email marketing is a huge part of their overall strategy. Sending targeted emails directly to the inbox of targeted followers makes a lot of sense, and that’s why businesses are continuing to take up the practice in droves.

Building contact lists is one thing, and getting the perfect design another – but what about the data behind the email? Do you really know what you’re sending works? Are you checking the right parts of your report?

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Could your business utilise Instagram as part of your bespoke digital marketing strategy?

Instagram is a photo sharing network with more than 800 million monthly active users. It’s also one of the most innovative social platforms that has begun to evolve from simply somewhere to share images to a way to harness selling and advertising opportunities too. For many industries – such as food and fashion – Instagram is an obvious social channel to invest in. However, it has something to offer any organisation if you know how to integrate it into a bespoke digital marketing strategy.

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What does Marketing Automation bring to your Digital Marketing Strategy?

We are only beginning to scratch the surface of what tools like automation can do for digital marketing. Automation has a very wide range of benefits to offer, from saving time on key tasks to incorporating essential personalisation. When the time comes to define your digital marketing strategy for the next 12 months, automation can improve and optimise efforts that you’re already making and help to ensure better results.

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How will Digital Marketing change following the introduction of GDPR

The countdown to the implementation of the General Data Protection Regulation (GDPR) has now begun. We are just over a month away from a new era for data protection and privacy right across the EU. So, when the GDPR comes into force on 25th May this year how is the digital marketing world likely to change?

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How AI will change the future of Digital Marketing

In the last decade, Artificial Intelligence (AI) has gone from being the stuff of science fiction fantasy to a genuinely useful tool that is likely to have very broad application. In the digital marketing world it has a lot of potential, from outreach, to customer experience to forecasting. It’s unlikely that AI will bypass the marketing world given the great impact it could have – and this is where we’re most likely to see it have an influence.

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Change your email design for better results. Outlook style email is king.

Design. The key element in your endeavour to deliver the best emails to your subscribers.

So you’ve refined and optimized your message. You’re happy with your subject line, and you’ve got a mailing list ready to be seasoned. But one thing is missing: the layout and design of your email.

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How to avoid losing SEO traffic when migrating your website

You’ve worked hard to carefully craft site SEO that works for your business but now there’s a site migration on the agenda. This can be a difficult moment for any business, as search engines often don’t react well to something like a domain name change. However, if you’re keen to ensure you keep your SEO in tact, there are some simple steps you can take to help you do it.

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How can your business use Twitter for marketing?

With more than 330 million monthly active users, Twitter represents a vast audience of potential for businesses looking to expand the reach of marketing investment. It’s a platform that is free to use and one that can deliver tangible results, from conversions to web traffic. And yet so many businesses just don’t succeed at Twitter – so how do you use it well when it comes to effective marketing?

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