Steve Pailthorpe Nov 01,2017
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It’s true that digital marketing and customer service goal posts are changing. We talk a lot about shifting customer communication to social media or email campaigns and phone calls are considered pretty outdated by many. However, the reality is that verbal interactions with customers have a 30-50% conversion rate and that’s too high to ignore. Although a few more resources might be required to implement this kind of service there are some very good reasons why it’s worth the investment to give your customers the option of calling you.