What is Google’s PigeonRank and what does it do?

The end of July saw Google launch its newest algorithm to date – lovingly called ‘Pigeon’ by the SEO community. Although yet officially unnamed, the update is likely to be one recognised as one of the biggest changes since Hummingbird came out in September.

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12 ways to get Twitter followers

When it comes down to it there are two ways of looking at Twitter – quantity and quality. The reality is that both factors are important and work together. Ultimately you are looking for followers who are going to be valuable to you, so we’ve put together some tips to get you on your way:

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15 ways to generate great blog ideas

When you’re looking to engage with your audience, blogs can be a great way to generate interest by sharing relevant content with them. However, sometimes it can be a real challenge to come up with new, exciting content regularly. Here is our list of 15 ways to start generating interesting content that your audience will love.

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4 ways to measure if you are engaging your audience

If you’re a business trying to market yourself to your prospects and customers then the chances are that you’ve done a lot of research about how best to engage with your audience. Whether this is via social media, email marketing or other platforms, you should be successfully engaging your audience by building brand awareness, market engagement and lead generation, resulting in increased sales. However, many firms struggle to achieve a quantifiable return on investment.

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Why is mobile important for your business?

Mobile seems to have naturally followed desktop as the primary method of searching online. More and more websites are being optimised for mobile use, including the big names such as Google who recently launched a new ad format, and redesigned Google Maps for mobile use.

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Facebook beating Twitter’s growth due to mobile surge

The UK revenue for microblogging services is set to double to around £100million, compared to the £570million expected from social networks.

Twitter alone is forecast to generate a UK revenue of almost £100m, doubling from last year. Facebook is also estimated a significant boost in revenue by 40%, up to a massive £570million. However, Twitter will not reach its target of a UK revenue of £180m by 2015, failing to meet expectations from investors.

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Should I still use Google Authorship?

 
June 25th 2014 saw the unexpected announcement of the removal of authorship photos from Google search results. Google has been encouraging everyone to use Authorship by integrating the author's Google Plus biography with the content the author has written.
 

What Is Google Authorship?

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How to gain consumer trust in 3 simple steps

How often do you buy something online to be presented with a further list of things later on to browse ‘similar items’? Perhaps every time you go online. Like most of us, you probably don’t think much of it. But have you considered that your data is being recorded and analysed in order to provide you with personalised content?

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How to Measure the Effectiveness of your Emails

The use of email marketing is widespread in business and it’s not surprising given how cost-effective a form of communication it is. However, you might be surprised to learn that only around 8% of consumers in the UK are reading every marketing email that they receive and around 43% read only half of the email communications that are delivered to their inboxes. In this context, the email marketing campaign starts to look like rather a lost cause.

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How To Get Your Brand Ready For Public Consumption

As we have seen over and over again, the way a brand is put together can have an enormous impact on a business. Whilst the products and services on offer are clearly important, the branding will also make a big difference to success. The Holy Grail of branding is to find something that both accurately represents the business and also positions it in exactly the right spot in the market. Below are a few tips on how to get your branding ready for public consumption.

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