How Hummingbird Will Affect Your SEO Efforts

Whenever Google announces a new algorithm change, the world sits up and takes notice. In fact, a lot of the world panics and starts decrying the end of SEO as we know it. While Hummingbird was billed as being the biggest change to Google’s algorithms in 12 years, it didn’t have that much of an effect on websites’ SEO efforts. Those sites that were writing high quality content, and performing ethical SEO still found themselves at the top of the search rankings, and they continue to do so today.
 

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6 Content Marketing Tips That Will Boost Your Results

Following recent Google updates, and because of the nature of the modern Internet, content marketing has become one of the most popular forms of marketing a website. It requires the posting of high quality content on your site, and then marketing this, rather than marketing your products and services. It can seem counter-intuitive to a lot of marketers, but as long as your content and website design are set up to sell, you will benefit from good content marketing. 
 

1 – Create An Attention Grabbing Headline First

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How to build a PR strategy without paying the earth

One of the secrets of attaining huge brand exposure is by learning how to manage the press. But if you’re just starting out or if you’ve never even thought about PR, then all this talk of journalists and press released can seem daunting.
 
PR at its most basic level is communicating your message to a wider audience in a way that is interesting, news worthy and engaging. The only difference is that you are using journalists and editorial contacts, to gain increased exposure.
 
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How to Get the Best Results from your Email Marketing

We have all been in the position of receiving unwanted email. Our reaction to it may vary: from outright rage at a company’s sheer audacity in sending unsolicited messages, to a vague annoyance at having to spend those few precious seconds unsubscribing or moving that message to the trash.
 
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New Website For UK's Largest Shredding Company

Iconic Digital is pleased to announce the development of a new website for Shred-on-Site, the UK’s leading independent paper shredding company. 

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How to build Trust, Interest & Action from Email Marketing

It’s always tempting to put a catchy and interesting subject line just for open’s sake but let me ask you - does having a higher open rate really increase the effectiveness of  your email marketing?
 
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Iconic Digital Wins Golden Gator Awards

I’m delighted to announce that Iconic Digital has been awarded the “Best Newcomer” in today’s Golden Gator Digital Marketing Awards 2013. 
 
The award ceremony is hosted by CommuniGator – one of the UK's leading email marketing service providers and celebrates the best digital marketing companies nationwide. The awards were held at the Windmill Village Golf & Leisure Club in Coventry. 
 
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Share the Love: Help yourself by helping others

I’ve been thinking for days about something witty to put up on our blog to commemorate St. Valentine’s Day. My searches have all but dried up - so I’ve decided to share one of my secrets to getting great links to your website by simply….sharing a bit of love.
 
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No more LinkedIn answers, a step backwards?

It’s now official that from the 31st January, LinkedIn questions and answers will be a thing of the past. For B2B organisations (like us) LinkedIn provided a platform to demonstrate knowledge and expertise to those who needed it. We and many others have generated profitable leads through answers and will be sad to see such a useful part of LinkedIn scrapped.
 

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Small is the new big – CSR is the new age of Digital Marketing

There’s a growing trend amongst large corporate enterprises, that with size you can lose the personal touch. I’m joining a growing revolution of business leaders that disagree with the status quo. Not only do we have a moral obligation to fulfil the needs of our customers but from a marketing stand point there’s no better strategy than to engage at the grass roots level with the customer.

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