How to ensure your blogs engage users to reduce your bounce rate

Blog content has a very specific job to do – it needs to engage users and encourage them to take next steps, whether that’s exploring the rest of your website, signing up for your newsletter or responding to another call to action. Google has also introduced penalties based on bounce rates that make it even more important to ensure that people don’t leave your blog pages before they’ve read more than a few lines. So, how do you ensure that your blogs have the power to really engage?

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Could the future of Facebook marketing be through Messenger instead of the News Feed?

Big moves are taking place over at Facebook. With changes to the way that content is displayed in the News Feed, the social media behemoth has made it clear that it’s now prioritising user experience over the companies that are trying to use the platform for marketing purposes. It’s a big shift for Facebook and one that many people are understandably nervous about. But if the key to Facebook marketing is no longer the News Feed, could Messenger become the place to be instead?

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How do data and AI come together for an innovative marketing strategy?

Data and AI are already being used to help improve the effectiveness of marketing campaigns, enabling them to better achieve their goals. Innovation in these fields has also helped to support better customer service and to create a more intuitive customer experience. Today, it’s becoming essential to work with data and AI to create a more innovative marketing strategy, not just to get ahead of the curve but also to ensure that your brand maintains parity with the competition.

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5 steps to writing inspirational content

Are you about to approach the daunting task of content marketing? Does it seem like a huge burden? Sharing content which is inspirational, engaging, and successful, across the right platforms will allow you to reach your target audience. You need to continue to improve and grow, dedicating your time and energy to tailor your content specifically.

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How is marketing shaping up for change?

Marketing is fundamentally changing and that requires an attitude shift from marketers and businesses alike. Today, the most successful strategies involve a much more communicative and engaged approach to consumers. It’s not simply enough anymore to be throwing the most money at the issue or making the most noise. Building real relationships and authentic loyalty is now what it’s really all about.

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Could Facebook’s messaging merger change the future of direct marketing?

By January 2018, it was recorded that WhatsApp had 1.5 billion users worldwide, with 60 billion messages being sent on the platform every single day. When the company was founded in 2009 by Jam Koum, data privacy was a founding principle, and part of what made the free messaging platform so popular. In 2014, WhatApp was sold for $19 billion to Facebook, who assured that this principle of data protection would be continued.

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What do you need to know about Twitter's new layout?

As one of the most popular social media platforms in the world, Twitter is under pressure to constantly evolve. Keeping up with the needs of business and individual users, as well as competing with the features offered by other platforms, such as Facebook, is a constant challenge. This year, you may already have noticed that there are differences when logging in to Twitter. It’s these changes that represent what Twitter is doing to try to stay ahead of the social media curve.

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How is data driving modern day content marketing?

Data is the driving force of content marketing today. As technology and techniques evolve we are increasingly uncovering more widespread and effective ways to harness data to make marketing more effective and targeted. For most organisations, data driven marketing strategy has become the norm and integrating data is the most obvious and efficient way to improve results. So, how does it work?

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How long should I wait before triggering an email to my website visitors?

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and our product. And are consequently moving down the pipeline.

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Is it time for online marketing to take a more human approach?

The world of digital marketing is changing. Although still relatively new, so far the focus has been very much on getting results from consumers to serve business purposes. However, we are moving further and further away from this approach and towards a mentality that puts the customer firmly in the driving seat. Is it time for online marketing to be more human?

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