How to optimise your website content for SEO

Search Engine Optimisation (SEO) isn’t a mystery – it doesn’t require a lot of shadowboxing or the ability to deceive Google into thinking that you’ve got the right content in your site. It’s actually much more straightforward than that. If you want to achieve consistent organic search traffic these are some of our tips on how to do it.

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Managing your digital presence during a pandemic

COVID-19 has taken most businesses by surprise and disrupted carefully designed strategy and planning. Adapting to the current circumstances is essential and your digital presence is a crucial tool for this. There are a number of ways in which you can use it to help protect your business now and also start building a brighter future.

Keep communicating

One of the worst things that any business can do during the pandemic is to stop talking. Keep communicating on all fronts, including:

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6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

COVID-19 has shaken up the world of marketing – few, if any, of us had a plan in place for this. Many small businesses have been particularly hit by the impact of the pandemic and found themselves floundering in terms of how to handle things like advertising at this time. However, as we’re now a few weeks into lockdown there are some strategies that could help when it comes to key channels such as Facebook and Instagram.

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Facebook Ads vs. Google Ads: Which Should You Be Using?

When it comes to allocating your resources the decision often seems to be whether to invest in Facebook Ads or Google Ads. The media often positions the two as rivals and the fact that they appear to be in direct competition frequently makes it feel like a choice. However, the reality is that most businesses can better achieve their goals by leveraging the advantages of both.

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5 Digital Marketing Tips that brands can use to drive sales

There is enormous transformative potential in digital marketing, no matter what your sector or goals. From increasing market share to driving sales of specific products or services a lot can be achieved with limited resources thanks to the technology and techniques that exist today. If you’re keen to improve sales for your business this year these key digital marketing tips will help.

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Why the Coronavirus outbreak should be shaping (not stopping) your online marketing

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines. From sports leagues to festivals, huge brands are cancelling events and borders are being closed across the world. With many of us now working from home the landscape of marketing is shifting – even if temporarily – and this can feel unnerving at first. However, despite the uncertainty, opportunity still exists.

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10 trends that shaped digital marketing in the 2010s

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

1. Mobile-first marketing

If there is one digital marketing trend that has completely changed the game it’s the focus on mobile friendly websites. This was driven by Google’s 2015 mobile friendly ranking algorithm update and has continued to remain a priority thanks to the mobile-first indexing that the search giant began in 2019.

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4 digital marketing tips to take your business to the next level

As 2020 began, for many businesses this presented an opportunity to re-evaluate marketing and look for ways to do more with existing resources. Technology, in particular, is creating new opportunities for any business of any size to achieve more. If you’re looking to take your business to the next level in 2020 then these are our top digital marketing tips to help you get there.

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What to expect after hiring a digital marketing agency

Like any new relationship when you start working with a digital marketing agency there will be a period of getting to know each other. For the collaboration to be productive in the long term it’s going to be necessary to establish some boundaries and work out exactly what the expectations are – as well as what is realistic. If you’ve just signed with a digital marketing agency, or you’re currently considering your options, this is what to expect once the agreement is in place.

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6 Digital Marketing Mistakes Made By Major Brands

Digital marketing is an industry that is evolving at a very swift pace. As a result, even some of the biggest and most high profile brands end up in hot water. Given the unforgiving search engine response to household names that don’t get their digital marketing right it’s becoming even more important for every business, large or small, to ensure that the existing approach is up to date and risks are carefully managed, something that a skilled digital agency can help you to do. Otherwise your brand could end up like these six major names that made some very high profile mistakes.

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