Making waves for The Hot Tub & Swim Spa Company
Providing an outsourced marketing function for the UK’s leading wellness brand has achieved huge results. Using a combination of organic search, paid ads and social media has resulted in a significant 427:1 return on investment.
First class customer service…
Iconic Digital’s customer service is first class and we have felt very supported every step of the way. We would highly recommend this superb company to anyone!!
About The Hot Tub and Swim Spa Company
The Hot Tub and Swim Spa Company is UK’s number 1 wellness expert, providing exceptional self-cleaning hot tubs, swim spas, saunas and steam rooms, backed by 35 years of outstanding customer service. They are the only company to win 4 Hydropool UK awards including “Overall Retailer of the Year 2022” and “Customer Service Excellence 2022”.
The Challenge:
To provide a results-focussed, outsourced marketing solution
A family run business with exceptional ethos and big expansion goals engaged Iconic Digital to deliver an outsourced marketing function. Marketing activity spanned across multiple partners who were delivering mediocre results. Trust had dwindled and the overall plan lacked the strategy and engagement which the owners so desperately wanted. The business needed a digital marketing partner which would take time to understand the business and get marketing working. Iconic Digital was engaged to revamp the website, position the content to their audiences, inspire growth across social media and deliver more leads through search engines.
The Solution:
Amazing marketing results with a 427:1 return on investment
From the outset, Iconic Digital has worked with the business owners to understand the sales model. This included an analysis of the Search Engine Ranking Performance and introducing marketing personas at each stage of the funnel. Analysing the traffic to the website showed which search phrases were resulting in sales. This enables Iconic Digital to pivot the marketing strategy to look at Paid Ads and organic SEO as the primary channels to generate increased results. The model delivered a staggering 427:1 return on investment. Working with The Hot Tub and Swim Spa Company has been an absolute pleasure and we continue to enjoy working with the owners 6 years on.
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