Blogging isn't dead for 2020

Blogging is evolving as a marketing tool. In 2020 the smart money is on using this type of content not just to boost SEO but also to create communities and better engage customers. In an increasingly competitive online world it’s the brands with the ability to engage consumers on a human level who are inching ahead and achieving more sustainable relationships. Blogging is an incredibly effective way to nurture this, for 2020 and beyond.

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Tips for generating leads with Digital Marketing

While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle. With more than two thirds of consumers now researching purchases online in advance of making them, there is real value for any organisation to add to the process via digital marketing. The end result is not just a better experience for the consumer, and driving more traffic to your business’ website but also the creation of qualified leads. So how can you be more effective when it comes to lead generation?

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Why you should be ready to re-invent your Content Marketing Strategy for SEO

The short answer is that content marketing and SEO is constantly changing. For any business keen to stay on top of what’s most effective right now it’s essential to be ready to re-invent what you’re doing in terms of strategy and approach. If you’re looking for inspiration in terms of the way that content marketing and SEO is evolving then these are just a few of the trends that are currently driving change.

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5 reasons that blogging is an essential part of your content marketing

Content is king (or queen) today – this is something that most businesses are already aware of. However, not everyone is getting the most out of content when it comes to marketing strategy. If you’re not currently blogging then you’re missing out on a wealth of opportunities to optimise your content marketing and generate more ROI. These are 5 reasons why blogging is an essential component of any content marketing plan.

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How to ensure your blogs engage users to reduce your bounce rate

Blog content has a very specific job to do – it needs to engage users and encourage them to take next steps, whether that’s exploring the rest of your website, signing up for your newsletter or responding to another call to action. Google has also introduced penalties based on bounce rates that make it even more important to ensure that people don’t leave your blog pages before they’ve read more than a few lines. So, how do you ensure that your blogs have the power to really engage?

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5 steps to writing inspirational content

Are you about to approach the daunting task of content marketing? Does it seem like a huge burden? Sharing content which is inspirational, engaging, and successful, across the right platforms will allow you to reach your target audience. You need to continue to improve and grow, dedicating your time and energy to tailor your content specifically.

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Why is content marketing still important in the modern marketing sector?

Digital marketing is evolving at a blistering pace. Influences such as artificial intelligence mean brands are constantly required to create new ways to attract the attention of customers. However, despite this constant progress, content remains a firm foundation of digital marketing today. It still has a lot to offer brands looking to engage consumers, build loyalty and stimulate growth.

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How to write mind-blowing headlines

80% of the hard work in creating content is thinking of eye-catching headlines. This is because it is the first and possibly only chance you have to attract your audiences attention. A headline sets the tone of what your viewers can expect to read, builds trust and is crucial to the success of your content marketing strategy.

So how can you create the perfect headline?

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What role do Press Releases play in your digital marketing strategy?

Press releases are a key part of any digital marketing strategy. If you’re looking to reach out to your target audience and ensure that they notice your brand then the press release and its content can be pivotal.

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8 benefits of posting regular blogs on your company website

Blogging is big business. According to Wordpress, 409 million people read more than 23.7 billion pages every month. From the smallest enterprise through to Fortune 500 companies, organisations of all shapes and sizes are producing regular posts on everything, from homebrew through to fashion. But could posting regular blogs on your company website really benefit your business?

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