What role do Press Releases play in your digital marketing strategy?

Press releases are a key part of any digital marketing strategy. If you’re looking to reach out to your target audience and ensure that they notice your brand then the press release and its content can be pivotal.

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8 benefits of posting regular blogs on your company website

Blogging is big business. According to Wordpress, 409 million people read more than 23.7 billion pages every month. From the smallest enterprise through to Fortune 500 companies, organisations of all shapes and sizes are producing regular posts on everything, from homebrew through to fashion. But could posting regular blogs on your company website really benefit your business?

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What role do blogs play in your digital marketing strategy?

Blog content has long been a foundation for a successful digital marketing strategy. However, the rules have changed with respect to the structure of that content. It’s no longer enough to create blogs that are simply carrying keywords. An audience based content marketing strategy is the best way to see success from blog content and requires the creation of engaging content that is designed to do more than simply getting keywords onto a web page. Blog content that performs in terms of SEO and conversions necessitates a little more effort.

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How do press releases fit into your Digital Marketing strategy?

The humble press release has become an important part of marketing strategy and PR for any business. But how do you factor them in to planning and what do you need to know?

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How to use content marketing to boost your SEO

That content marketing can help to boost SEO is not exactly a closely guarded secret. Great content can drive all important traffic to your website, helping your business to reach a broader audience. However, while many have been relying on keyword research to create a content marketing strategy that wins at SEO, it’s not often all it’s cracked up to be. Why? Well because there can be a real disconnect between keywords and customers needs.

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How to produce a strong PR strategy at a low cost

Dealing with the press is one of the most challenging parts of business management. For those without experience it can seem incredibly daunting, particularly given the potential consequences of getting it wrong. However, it’s possible for any business to create an effective PR strategy that drives growth – and it doesn’t have to cost a fortune to do either.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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A guide to successful blogging for your business

Your leads don’t like to be sold to. They like to go about their own business, thinking that if they really want you they’ll find you themselves. We all know that if you’re not selling to them, someone else will be – and that someone else might actually land the deal. So when someone mentions “selling without selling” you sigh and think, “well wouldn’t that be great”. Ever heard of content marketing? 

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The basics of blogging for companies looking to begin a corporate blog

Blog writing is a skill, which is different to simply writing content. It involves a combination of elements such as SEO as well as demonstrating thought leadership within your industry. They must be structured properly and provide an engaging read which invites readers to want to get in touch to know more about your company and what you have to offer. So if you’ve never done corporate blogging before, here are some basics to help you begin:

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Why SEO and Content Marketing are an effective combination

SEO is a fundamental digital marketing channel, as it holds the basis for the rest of your online strategy. SEO makes your website more visible in Google searches under the term you think your audience is searching.

Content marketing is another vital area of your digital marketing strategy, whereby on-page content such as blogs, and off-page content such as Press Releases, work together to drive traffic to your site. But how do SEO and Content Marketing complement each other and why are they an effective combination?

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