How to produce a strong PR strategy at a low cost

Dealing with the press is one of the most challenging parts of business management. For those without experience it can seem incredibly daunting, particularly given the potential consequences of getting it wrong. However, it’s possible for any business to create an effective PR strategy that drives growth – and it doesn’t have to cost a fortune to do either.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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A guide to successful blogging for your business

Your leads don’t like to be sold to. They like to go about their own business, thinking that if they really want you they’ll find you themselves. We all know that if you’re not selling to them, someone else will be – and that someone else might actually land the deal. So when someone mentions “selling without selling” you sigh and think, “well wouldn’t that be great”. Ever heard of content marketing? 

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The basics of blogging for companies looking to begin a corporate blog

Blog writing is a skill, which is different to simply writing content. It involves a combination of elements such as SEO as well as demonstrating thought leadership within your industry. They must be structured properly and provide an engaging read which invites readers to want to get in touch to know more about your company and what you have to offer. So if you’ve never done corporate blogging before, here are some basics to help you begin:

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Why SEO and Content Marketing are an effective combination

SEO is a fundamental digital marketing channel, as it holds the basis for the rest of your online strategy. SEO makes your website more visible in Google searches under the term you think your audience is searching.

Content marketing is another vital area of your digital marketing strategy, whereby on-page content such as blogs, and off-page content such as Press Releases, work together to drive traffic to your site. But how do SEO and Content Marketing complement each other and why are they an effective combination?

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It’s time to polish your PR strategy ready for 2016

Despite the fact that releasing PRs to the press can seem a daunting prospect, PRs have a key role to play within your content strategy. They help to communicate your news and updates to a wider audience and generate greater brand awareness. With the New Year in sight, no doubt you’ll be thinking about how to improve your marketing from this year. Here are some tips to polish your PR strategy ready for 2016.

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5 ways to demonstrate thought leadership through your company blog

A key and strategic element to your digital marketing strategy is content and blog writing. Regularly updating your blog with content will give you topics to share about across your social media channels and drive more traffic to your site through SEO. It is therefore important to have an on-page blog that is updated once a week if possible. The content you’re sharing also needs to be good quality and show that you’re a thought leader within your industry. Here are some ways that you can demonstrate this through your blog.

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3 ways to double your Social Media Content

Social Media is usually that extra job that is delegated to the first person around at the time, who is usually too busy and does not have the time to tweet, check Facebook engagement levels, share, like or favourite content, even though is obvious how important it is to any growing business.

The following 3 quick and easy tips have been proven to produce twice more output and frequent content for less effort; and as with most things, the greater the output, the greater the level of engagement…

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What Are The Most Common Ecommerce Blogging Mistakes? And How To Avoid Them

In theory, blogging is something that just about anyone can do – it’s not that difficult to create some sort of content. However, producing ecommerce blogs that have the winning combination of effective structure and fantastic content is a little more challenging. Blogging for ecommerce is a slightly different animal to other sectors, simply because the purpose of the blogs is not the same as for the more knowledge-based industries.

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