Why Do I have So Many Inactive Recipients?

We put so much energy into delivering engaging, relevant messages to our subscribers. Yet, many of them are turning out to be less loyal than we’d hoped. ‘Inactive subscribers’ are those that don’t respond to our emails…Or in the least click on or open them.

Continue reading →

Email as a tool for acquisition

There seems to be a common perception that email marketing is generally just used for communicating with your current customers. For some reason, it's not often seen as a method for acquiring customers as well.

The rise of marketing automation has meant that email can be used as an effective tool for lead generation (and maintenance). By segmenting your data into hot, cold, engaged etc. leads, you should have no problem using your email marketing to bring new customers to you as well as to keep current customers coming back for more.

Continue reading →

Data-driven email marketing

Email marketing is driven by the data that fuels it. At least it should be. The data that informs you about contacts should help you decide what your campaigns will be, as well as who you’ll send them to. So how can you make sure your data is the driving force instead of taking the back seat?

Continue reading →

The Beginner’s Guide to Email Marketing

According to the Direct Marketing Association, in 2013, 66% of consumers made a purchase online as a result of an email marketing message. Are you seeing these kinds of results? If you’re not, you might be leaving money on the table.

Email marketing is based on cold, hard science. When done right, there is no guesswork when it comes to email marketing; and Best-in-Class performers know this better than anyone else.

Continue reading →

How Email Marketing Has Changed the Process of Lead Generation

We all want more leads, but getting them is another matter. Lead generation is an art all unto itself. And while there are many ways to go about getting leads, some marketers are more successful than others.

There are still many marketers that are set in their old ways. They focus on traditional methods of marketing such as outbound campaigns like mass advertisement and email blasts. And while all these avenues reach out to audiences in a broader way, one thing is missing –communicating with audiences 1:1.

Continue reading →

Enhance Your Digital Marketing Strategy With Email Marketing

Surprisingly enough, there are those in the world of digital marketing that still think that email marketing was always a passing fad. Especially lagging companies. CMOs and top executives at these companies are neglecting email marketing and spending time on other avenues for lead generation and prospect conversion. From multichannel avenues such as social media, landing pages on websites and webinars, while these avenues are still alive and well, email marketing isn’t the frontrunner.

Continue reading →

Use Your Email Universe to Generate Your Social Followers

Email Marketing and Social Media marketing are like parallel universes. The most effective marketing strategies are multi-dimensional – they reach into every corner of the web multiverse.

It’s not a question of whether email marketing is more effective than social media marketing, or vice-versa – the question is how to link the two universes to extend influence.

If you’re not already supplementing your email campaign with social media links, consider the following:

Continue reading →

What to do with your non-engaged subscribers

As much as we hate to admit it, non-engaged subscribers are a fact of life for us marketers. Whether you’re defining this based on those who aren’t opening or clicking on your emails, or something else, it sure is a bug-bear to us all at some point or other. There are several ways in which we can reach out to our non-engaged lists, but initially it comes down to how you’re defining that segment. Here are a few possibilities for list segmentation to help get you started:

Continue reading →

Refresh your email marketing by following these simple rules

As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One effective way to do this is through email marketing. Email marketing can often have a bad reputation for spam, but when handled properly and by sticking to best practice methods, it can be a very effective tool, welcomed by recipients. Here are some simple rules to follow to refresh your email marketing strategy:

Continue reading →

When should I send my email marketing campaign?

Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but every marketer has to ask themselves this question each time they want to send an email campaign, and too often the answer ends up being “when I feel like it.”

It doesn’t have to be a mystery though – follow the tips below, and you’ll be able to optimise your email sends to ensure they have the best chance possible of reaching people at the right time.

Continue reading →