Data-driven email marketing

Email marketing is driven by the data that fuels it. At least it should be. The data that informs you about contacts should help you decide what your campaigns will be, as well as who you’ll send them to. So how can you make sure your data is the driving force instead of taking the back seat?

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The Beginner’s Guide to Email Marketing

According to the Direct Marketing Association, in 2013, 66% of consumers made a purchase online as a result of an email marketing message. Are you seeing these kinds of results? If you’re not, you might be leaving money on the table.

Email marketing is based on cold, hard science. When done right, there is no guesswork when it comes to email marketing; and Best-in-Class performers know this better than anyone else.

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How Email Marketing Has Changed the Process of Lead Generation

We all want more leads, but getting them is another matter. Lead generation is an art all unto itself. And while there are many ways to go about getting leads, some marketers are more successful than others.

There are still many marketers that are set in their old ways. They focus on traditional methods of marketing such as outbound campaigns like mass advertisement and email blasts. And while all these avenues reach out to audiences in a broader way, one thing is missing –communicating with audiences 1:1.

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Enhance Your Digital Marketing Strategy With Email Marketing

Surprisingly enough, there are those in the world of digital marketing that still think that email marketing was always a passing fad. Especially lagging companies. CMOs and top executives at these companies are neglecting email marketing and spending time on other avenues for lead generation and prospect conversion. From multichannel avenues such as social media, landing pages on websites and webinars, while these avenues are still alive and well, email marketing isn’t the frontrunner.

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Use Your Email Universe to Generate Your Social Followers

Email Marketing and Social Media marketing are like parallel universes. The most effective marketing strategies are multi-dimensional – they reach into every corner of the web multiverse.

It’s not a question of whether email marketing is more effective than social media marketing, or vice-versa – the question is how to link the two universes to extend influence.

If you’re not already supplementing your email campaign with social media links, consider the following:

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What to do with your non-engaged subscribers

As much as we hate to admit it, non-engaged subscribers are a fact of life for us marketers. Whether you’re defining this based on those who aren’t opening or clicking on your emails, or something else, it sure is a bug-bear to us all at some point or other. There are several ways in which we can reach out to our non-engaged lists, but initially it comes down to how you’re defining that segment. Here are a few possibilities for list segmentation to help get you started:

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Refresh your email marketing by following these simple rules

As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One effective way to do this is through email marketing. Email marketing can often have a bad reputation for spam, but when handled properly and by sticking to best practice methods, it can be a very effective tool, welcomed by recipients. Here are some simple rules to follow to refresh your email marketing strategy:

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When should I send my email marketing campaign?

Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but every marketer has to ask themselves this question each time they want to send an email campaign, and too often the answer ends up being “when I feel like it.”

It doesn’t have to be a mystery though – follow the tips below, and you’ll be able to optimise your email sends to ensure they have the best chance possible of reaching people at the right time.

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You’re irrelevant to 86% of your target audience

86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases - the people who never open, never read and never engage with any of your content.

Yet email remains an enduring pillar of modern business communication with UK workers receiving an average of 45 emails per day and spending 81 days of the working year reading and writing emails.

How can email marketing be failing to reach such a large proportion of its intended audience when email communication is still so prevalent? So deeply embedded in our daily work?

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How to use email marketing platforms effectively

Email marketing is a great way to contact your target audience directly. It is cost-effective, and can be managed using marketing automation software making lead nurturing happen automatically. In turn, this will not only help you to build new customers, but maintain positive connections with existing customers, clients and partners.

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