Email isn't dead: Why email marketing is here to stay

According to recent research, 66% of online consumers are in the habit of checking their emails multiple times every day. Around 13% of online consumers are even more committed to their inboxes, checking them several times every hour. Given the compulsion that many of us feel to delve into our inboxes on a regular basis, it’s probably no surprise that email marketing remains one of the best ways to improve customer engagement, increase profits and establish better brand awareness.

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How has the GDPR boosted the effectiveness of email marketing since May?

Since the GDPR came into force in May of this year it has been all change in the world of email marketing. New compliance requirements have put the power firmly in the hands of consumers in terms of who they want to hear from and how they want to receive communication from businesses and brands. This change has been something that many people feared but there are actually a lot of ways in which it has boosted the effectiveness of email marketing, as opposed to restricting it.

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How to Use ALT Text for HTML Emails

When it comes to designing an email campaign, many marketers are split over whether or not images impact performance. There are always campaigns that require visuals to help back up the message, so even if you’re a convert to the Outlook style, minimalist template, sometimes a picture paints a thousand words. Images work to convey important information aimed at increasing customer engagement. The reality, however, is that designers can’t always count on images to load.

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Did you know that you can still do email marketing after the GDPR?

The GDPR has caused a lot of disruption in the marketing world. When it comes into force on 25th May this year, the EU regulation will change the way that brands interact with consumer data for good. However, while there has been a lot of negative press around the GDPR, in fact, the changes could well have benefits, not just for consumers, but for businesses too. So, how is the GDPR likely to affect your business when it comes to key processes such as email marketing?

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Email marketing statistics you should be paying attention to

For many marketers, email marketing is a huge part of their overall strategy. Sending targeted emails directly to the inbox of targeted followers makes a lot of sense, and that’s why businesses are continuing to take up the practice in droves.

Building contact lists is one thing, and getting the perfect design another – but what about the data behind the email? Do you really know what you’re sending works? Are you checking the right parts of your report?

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Change your email design for better results. Outlook style email is king.

Design. The key element in your endeavour to deliver the best emails to your subscribers.

So you’ve refined and optimized your message. You’re happy with your subject line, and you’ve got a mailing list ready to be seasoned. But one thing is missing: the layout and design of your email.

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What effect will GDPR have on your email marketing strategy?

As we come to the turn of the year, the General Data Protection Regulation (GDPR) is beginning to loom. Email marketing is perhaps one of the areas likely to be most impacted by the arrival of the GDPR, which has been designed to improve the standards of data protection and the way it is handled. If you haven’t yet factored the GDPR into your email marketing strategy for next year then it’s a good time to do so.

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2 Things to A/B Split Test Right Now

Heard of A/B Split testing but not sure how to apply it to your campaigns? No problem. Let’s take a closer look at the importance of split testing for two key channels–your Emails, and Landing pages & Websites. Split testing is key in achieving optimal results, so let’s take a look at several ways you can apply this process to your own marketing efforts.

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Why Do I have So Many Inactive Recipients?

We put so much energy into delivering engaging, relevant messages to our subscribers. Yet, many of them are turning out to be less loyal than we’d hoped. ‘Inactive subscribers’ are those that don’t respond to our emails…Or in the least click on or open them.

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Email as a tool for acquisition

There seems to be a common perception that email marketing is generally just used for communicating with your current customers. For some reason, it's not often seen as a method for acquiring customers as well.

The rise of marketing automation has meant that email can be used as an effective tool for lead generation (and maintenance). By segmenting your data into hot, cold, engaged etc. leads, you should have no problem using your email marketing to bring new customers to you as well as to keep current customers coming back for more.

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