Google Analytics can provide valuable empirical data about how users are engaging with your website, and how successful your content marketing strategy is. These insights can be crucial when it comes to tweaking website design to make it more effective and also evaluating how successful marketing efforts have been in terms of driving people towards engaging with your online presence.
Paid search advertising is an increasingly significant part of business marketing strategy. Google Adwords is probably the most popular type of paid search advertising and works in a very simple way. When users go online they use words and word pairings to search for products, services or websites – these are the keywords. When a business opts for the keyword chosen by a user that business’ paid ad appears on the search results page, either next to or above the organic search results. From here, users can click on the ad to discover more about the business.
Google has just announced their new branding which is now appearing across all Google products. Google is not the first to undergo a simplification of their brand. In recent month's we have seen a chain of Silicone Valley bluechips rebranding to make their logos and identity simpler and more easy to read on smaller devices.