What does AI actually look like for marketing?

AI is set to transform the way that we do business, interact and sell in the years to come. This innovative technology offers a wealth of advantages to businesses looking to do more with less budget and increase efficiency across the board. But, in terms of the reality of integrating and using it, what does AI actually look like for marketing?

9 examples of AI in marketing

AI has almost limitless potential and can be innovated continuously to help meet challenges as they arise. These are just some of the ways in which it has relevance to the marketing world.

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How do data and AI come together for an innovative marketing strategy?

Data and AI are already being used to help improve the effectiveness of marketing campaigns, enabling them to better achieve their goals. Innovation in these fields has also helped to support better customer service and to create a more intuitive customer experience. Today, it’s becoming essential to work with data and AI to create a more innovative marketing strategy, not just to get ahead of the curve but also to ensure that your brand maintains parity with the competition.

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How is data driving modern day content marketing?

Data is the driving force of content marketing today. As technology and techniques evolve we are increasingly uncovering more widespread and effective ways to harness data to make marketing more effective and targeted. For most organisations, data driven marketing strategy has become the norm and integrating data is the most obvious and efficient way to improve results. So, how does it work?

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What does Marketing Automation bring to your Digital Marketing Strategy?

We are only beginning to scratch the surface of what tools like automation can do for digital marketing. Automation has a very wide range of benefits to offer, from saving time on key tasks to incorporating essential personalisation. When the time comes to define your digital marketing strategy for the next 12 months, automation can improve and optimise efforts that you’re already making and help to ensure better results.

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How AI will change the future of Digital Marketing

In the last decade, Artificial Intelligence (AI) has gone from being the stuff of science fiction fantasy to a genuinely useful tool that is likely to have very broad application. In the digital marketing world it has a lot of potential, from outreach, to customer experience to forecasting. It’s unlikely that AI will bypass the marketing world given the great impact it could have – and this is where we’re most likely to see it have an influence.

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How could Marketing Automation help your business?

Automation is a new horizon for businesses and it has a lot to offer those in the marketing world. From cutting down on time spent on tasks, through to making it easier to deliver more personal messages, there are lots of benefits to investing in marketing automation in the next 12 months. So, how could marketing automation help your business?

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Artificial Intelligence and its Marketing Application

Artificial intelligence (AI) is without a doubt the biggest business buzzword around right now. We have progressed from nightmarish scenarios involving robots and mass human job losses to a clearer and more straightforward appreciation of what AI can add to business. Marketing is one topic where AI has a lot to contribute. Although it’s still very early days, AI is already beginning to have an impact on the marketing world.

 

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Are You Getting the Best Out of Your Marketing Automation Platform?

In the sales and marketing realm, we’re continuously working to convert leads into customers. Top of the class are the marketing teams that invest and utilise automated marketing tools and respective best practices associated, creating highly engaged users, and tracking all available touch-points of the lifecycle journey. But what do you need to consider when assessing if your company is getting the best out of what marketing automation has to offer? Here are the key points:

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How to convince your CEO that you need inbound marketing

Inbound marketing is all about organic, user-oriented growth. It contributes to the bottom line of businesses, and works towards expanding your businesses in an effective and sustainable way to drive ROI. So how can you convince your CEO that inbound marketing is necessary, and what could it bring to your business?

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Marketing Automation Techniques For Business

Many entrepreneurs and online marketers will already be using some forms of marketing automation techniques without really thinking about it. Applications that share blog headlines across social media channels and automated email marketing campaigns are all good examples of marketing automation. However, these techniques only scratch the surface of what can prove to be a hugely beneficial and lucrative addition to your universal marketing mix.
 
 

What is marketing automation?

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