How do data and AI come together for an innovative marketing strategy?

Data and AI are already being used to help improve the effectiveness of marketing campaigns, enabling them to better achieve their goals. Innovation in these fields has also helped to support better customer service and to create a more intuitive customer experience. Today, it’s becoming essential to work with data and AI to create a more innovative marketing strategy, not just to get ahead of the curve but also to ensure that your brand maintains parity with the competition.

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How is marketing shaping up for change?

Marketing is fundamentally changing and that requires an attitude shift from marketers and businesses alike. Today, the most successful strategies involve a much more communicative and engaged approach to consumers. It’s not simply enough anymore to be throwing the most money at the issue or making the most noise. Building real relationships and authentic loyalty is now what it’s really all about.

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Could Facebook’s messaging merger change the future of direct marketing?

By January 2018, it was recorded that WhatsApp had 1.5 billion users worldwide, with 60 billion messages being sent on the platform every single day. When the company was founded in 2009 by Jam Koum, data privacy was a founding principle, and part of what made the free messaging platform so popular. In 2014, WhatApp was sold for $19 billion to Facebook, who assured that this principle of data protection would be continued.

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How is data driving modern day content marketing?

Data is the driving force of content marketing today. As technology and techniques evolve we are increasingly uncovering more widespread and effective ways to harness data to make marketing more effective and targeted. For most organisations, data driven marketing strategy has become the norm and integrating data is the most obvious and efficient way to improve results. So, how does it work?

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Is it time for online marketing to take a more human approach?

The world of digital marketing is changing. Although still relatively new, so far the focus has been very much on getting results from consumers to serve business purposes. However, we are moving further and further away from this approach and towards a mentality that puts the customer firmly in the driving seat. Is it time for online marketing to be more human?

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New Year Sales Resolutions: Our Top 4 Tips for a Successful 2019

Tis the season for New Years’ resolutions and a focus on self-improvement. Whether that’s getting healthier, spending more time with family or a career related goal. But come February, they’re usually a flash in the pan. They’re either unattainable, over complicated or we’ve not set a plan to reach the goal in place to motivate us.

When it comes to goals you set for work, a lot more rides on it than superficial resolutions. So, if you’re in new business or marketing and you want some easy to follow goals to be your best work-self in 2018, try these:

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What trends in digital marketing do we need to pay attention to in 2019 and beyond?

Digital marketing is a landscape that changes, fast. What worked for your business in 2017 or 2018 may not achieve the same results next year. Technology is constantly evolving and providing ever more innovative ways for businesses to reach their target market. These are some of the digital marketing trends to look out for in 2019 and beyond.

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The 3 sales metrics that will matter most this year

What sales metrics are going to matter to your sales team next year? Will it be the amount of calls you make? The amount of free trials you are generating? What if something new and exciting comes along? The 'old' sales game is another year older and a new way of thinking is starting to show amongst sales professionals...

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5 reasons to consider partnering with a digital marketing agency for 2019

When it comes to digital marketing, the best results are always going to be achieved in-house, right? If you have the resources and time to make an extensive commitment then that might well be the case. However, for most businesses, this simply isn’t possible. If you’re looking to improve your digital marketing performance and see more ROI then partnering with a digital marketing agency for 2019 could be a positive step. Here’s why.

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3 ways to overcome any sales objection

Sales never run quite as smoothly as you want them to. There’s always a problem that keeps buyers from finalising a deal. One way or another you need to move past this point in a buyer’s journey. If you don’t, you won’t get anywhere.

Don’t worry, though. Below we have the 3 guidelines that will help you solve almost any sales objection that comes up.

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