Top 4 inbound lead generation tactics

Marketers today spend too much of time on outbound lead generation instead of good old inbound. You present your company or product openly, then wait and hope that someone will respond or get in touch. Basically, you’re leaving the work to them – and in a lot of cases, leads won’t find their way to you on their own.

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Why is digital marketing important?

Digital Marketing is now commonly accepted as standard practice for many businesses, however there are still many businesses who are yet to establish a strong strategy, even if they have some efforts in place. From social media, to your website, all of these things contribute to your online presence and can help you to generate leads, or turn people away if you don’t demonstrate what is needed.

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How to turn a bad brand into a consumer must have

You might feel like your brand is past the point of no return. No matter what you do, people just aren’t interested and you’re losing business. Fast. Even if you’re not quite in this position, you might be worrying that your brand is falling out of favour. Your clients are going elsewhere for your product and forgetting all about the close B2B, or B2C, relationship you used to have.

It’s not impossible to avoid this situation – but it’s also not impossible to get yourself, and your brand, out of it. So let’s look at a few ways you can escape from the bad brand graveyard.

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5 Signs That You Need To Refresh Your Digital Marketing Strategy In 2017

When it comes to digital marketing, having an effective strategy in place is a necessity since it can have a direct impact on your sales and brand awareness. Even if you do have a strategy in place, is it really providing you with the results you want? With 2017 just around the corner, here are 5 signs that it might be time to refresh your digital marketing strategy.

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4 ways to adapt your Digital Marketing to target mobile users

Digital marketing is becoming more and more commonplace within the marketing strategy of businesses, however one element that is only more recently being targeted is how to suit those visitors visiting your website or social media platforms from mobile devices.

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How Marketing Automation Saves You Time and Generates Money

The digital landscape is complex and ever-evolving, so working smarter isn’t just a “nice-to-have,” it’s become a vital component of being a modern marketer.

Time is a valuable commodity, and we can’t waste it if we want to survive in a competitive marketplace. That’s why leading B2B companies are always looking for areas in which they can save both on time and money. So where do they look? They look at opportunities that enable them to automate their repetitive tasks.

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Why every company needs a digital marketing strategy

With the way modern technology has evolved in recent years, companies are trying to adapt the way they do marketing. They are changing their business models to incorporate an online approach with digital marketing. Being able to attract targeted audiences online shows the difference between a thriving, successful business and a failing one. Even if you are bringing in a ton of traffic to your website it will not amount to anything unless you are able to convert them into leads and sales. Digital marketing provides business owners the best chances for survival and business growth.

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11 Digital Marketing Mistakes to Avoid for a Successful Campaign

A fully serviced digital marketing strategy is made up of a number of different elements. These include some well-known strategies such as SEO and social media marketing, as well as content marketing and email marketing amongst others. However, there are a number of things that can be done wrong with your digital marketing, that could have a detrimental effect on your search rankings and online presence. So, to help you out, I’ve put together a list of 12 “what not to do” examples to help you avoid some of the big mistakes that businesses often make.

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What do you need to know about outsourcing your digital marketing?

It’s not always easy to measure the success of your digital marketing, without the expertise of knowing what your aims are and the methodology you should be using. Many SMEs may not have the in-house capacity to handle every element of digital marketing on a day-to-day basis, and there is no doubt that this is a full time role, even for the smallest start-up companies.

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4 Ways to Revive Your Digital Strategy in 2016

There is a lot that can change in just one month in the digital space – make it 12 months and there is some serious catching up to do if you aren’t prepared. To remain competitive these days, brands need to engage with customers regularly. There is no shortage of opportunities for engagement, particularly across popular social platforms including Twitter, Facebook, LinkedIn and Google Plus.

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