How to build trust with a potential client

A lot of articles will tell you that you need to "build trust" with your customer base as a good lead generation strategy. And you should, to ensure their loyalty to your brand and a guaranteed sale. But how can you build this trust when they are a brand new prospect and you are just another salesperson to them? These tips should help...

Continue reading →

Artificial Intelligence in email marketing and social media

There was a time when Artificial Intelligence (AI) seemed like a purely fictional concept. Something better suited to a movie screen than commercial infrastructure. However, we’ve come a long way since then and now AI is gradually integrating in to the business world. Using AI offers many advantages, from being able to cut costs and increase productivity, to exploring new and more innovative ways to build customer bonds. Two areas where it is becoming particularly embedded are email and social media marketing.

 

Continue reading →

How to tell if you need to invest in inbound marketing

With inbound marketing, your customers find you. For over a decade now inbound marketing has been providing businesses with a way to build qualified prospects, trust and credibility by attracting customers to your brand, rather than chasing them. With a combination of focused content and genuinely relevant and helpful interactions, the strength of inbound marketing lies in earning the attention of clients or customers, as opposed to trying to buy it.

Continue reading →

How can analytics help you to generate more leads?

It is the aim of every marketing department within a business to generate as many inbound links as possible. However it can often be difficult to measure where these leads have come from and therefore where to target resources for the most effective marketing strategy.

Continue reading →

Why is digital marketing important?

Digital Marketing is now commonly accepted as standard practice for many businesses, however there are still many businesses who are yet to establish a strong strategy, even if they have some efforts in place. From social media, to your website, all of these things contribute to your online presence and can help you to generate leads, or turn people away if you don’t demonstrate what is needed.

Continue reading →

Top 4 inbound lead generation tactics

Marketers today spend too much of time on outbound lead generation instead of good old inbound. You present your company or product openly, then wait and hope that someone will respond or get in touch. Basically, you’re leaving the work to them – and in a lot of cases, leads won’t find their way to you on their own.

Continue reading →

How to turn a bad brand into a consumer must have

You might feel like your brand is past the point of no return. No matter what you do, people just aren’t interested and you’re losing business. Fast. Even if you’re not quite in this position, you might be worrying that your brand is falling out of favour. Your clients are going elsewhere for your product and forgetting all about the close B2B, or B2C, relationship you used to have.

It’s not impossible to avoid this situation – but it’s also not impossible to get yourself, and your brand, out of it. So let’s look at a few ways you can escape from the bad brand graveyard.

Continue reading →

5 Signs That You Need To Refresh Your Digital Marketing Strategy In 2017

When it comes to digital marketing, having an effective strategy in place is a necessity since it can have a direct impact on your sales and brand awareness. Even if you do have a strategy in place, is it really providing you with the results you want? With 2017 just around the corner, here are 5 signs that it might be time to refresh your digital marketing strategy.

Continue reading →

4 ways to adapt your Digital Marketing to target mobile users

Digital marketing is becoming more and more commonplace within the marketing strategy of businesses, however one element that is only more recently being targeted is how to suit those visitors visiting your website or social media platforms from mobile devices.

Continue reading →

How Marketing Automation Saves You Time and Generates Money

The digital landscape is complex and ever-evolving, so working smarter isn’t just a “nice-to-have,” it’s become a vital component of being a modern marketer.

Time is a valuable commodity, and we can’t waste it if we want to survive in a competitive marketplace. That’s why leading B2B companies are always looking for areas in which they can save both on time and money. So where do they look? They look at opportunities that enable them to automate their repetitive tasks.

Continue reading →