New Year Sales Resolutions: Our Top 4 Tips for a Successful 2019

Tis the season for New Years’ resolutions and a focus on self-improvement. Whether that’s getting healthier, spending more time with family or a career related goal. But come February, they’re usually a flash in the pan. They’re either unattainable, over complicated or we’ve not set a plan to reach the goal in place to motivate us.

When it comes to goals you set for work, a lot more rides on it than superficial resolutions. So, if you’re in new business or marketing and you want some easy to follow goals to be your best work-self in 2018, try these:

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What trends in digital marketing do we need to pay attention to in 2019 and beyond?

Digital marketing is a landscape that changes, fast. What worked for your business in 2017 or 2018 may not achieve the same results next year. Technology is constantly evolving and providing ever more innovative ways for businesses to reach their target market. These are some of the digital marketing trends to look out for in 2019 and beyond.

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The 3 sales metrics that will matter most this year

What sales metrics are going to matter to your sales team next year? Will it be the amount of calls you make? The amount of free trials you are generating? What if something new and exciting comes along? The 'old' sales game is another year older and a new way of thinking is starting to show amongst sales professionals...

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5 reasons to consider partnering with a digital marketing agency for 2019

When it comes to digital marketing, the best results are always going to be achieved in-house, right? If you have the resources and time to make an extensive commitment then that might well be the case. However, for most businesses, this simply isn’t possible. If you’re looking to improve your digital marketing performance and see more ROI then partnering with a digital marketing agency for 2019 could be a positive step. Here’s why.

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3 ways to overcome any sales objection

Sales never run quite as smoothly as you want them to. There’s always a problem that keeps buyers from finalising a deal. One way or another you need to move past this point in a buyer’s journey. If you don’t, you won’t get anywhere.

Don’t worry, though. Below we have the 3 guidelines that will help you solve almost any sales objection that comes up.

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What is the role of analytics in refining your SEO strategy?

Google Analytics is a very flexible and versatile resource that gives any business looking to improve SEO a range of tools with which to do so. If your SEO strategy has been missing the mark, or you’re just looking to make improvements, then what you may be lacking is insights and data. No matter what your business or industry, Google Analytics is a vital source of this kind of information and so has a key role to play in refining and developing a successful SEO strategy.

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5 ways to refine your digital marketing strategy for a more targeted plan

39% of marketers don’t believe that their organisation’s current digital marketing strategy is proving effective. That’s a fairly significant number of professionals who know that resources are being wasted in pursuing the wrong agenda. If you don’t currently have a digital marketing strategy and want to define one – or you’re looking for a way to create a more effective and targeted plan – there are a number of ways that you can do this.

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Could partnering with a leading digital marketing agency increase your ROI?

Digital marketing today is no easy task. While it may be manageable if you’re lucky enough to have a large in-house team, for many organisations there simply isn’t the time to devote to acquiring the necessary expertise to generate better ROI. Plus, even for those businesses with the most extensive resources, in-house efforts are often simply not cost effective in terms of return on investment. But could partnering with a leading digital marketing agency actually increase your ROI?

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How can you measure your brand engagement and awareness over time?

Strong brand awareness underpins business success today. If your brand is among the first to come to mind for a consumer looking at a particular product, service or sector then you will have a significant competitive advantage over others. Key to understanding the brand awareness that your business has built is being able to measure it over time. These five key metrics will help you to get more of an understanding of what you’re achieving with brand engagement and awareness.

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What insights does Google Analytics give you about your website engagement?

Google Analytics can provide valuable empirical data about how users are engaging with your website, and how successful your content marketing strategy is. These insights can be crucial when it comes to tweaking website design to make it more effective and also evaluating how successful marketing efforts have been in terms of driving people towards engaging with your online presence.

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