The GDPR and its impact on marketers

Warnings about the General Data Protection Regulation (GDPR) have been hurled around in the past year like weapons. This EU regulation comes into force in May 2018 and will undoubtedly change the data protection landscape forever. However, while the GDPR is certainly going to make an impact, for marketers, complying with its requirements is much less onerous than many people think.

 

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Iconic Digital has been listed as a Finalist for the Lloyd’s National Business Awards and a winner at the Best Business Awards

2017 has been a year of growth for Iconic Digital and we are excited to announce some of our most recent successes. Our team are constantly striving to improve and provide even greater services and support to our clients, and our family-values approach means that we feel like part of our customers’ team and care personally about the success of every campaign. That is why we are pleased to have received great recognition for these services this year.

 

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What has the effect of Google’s “Possum” update been so far?

On September 1st, Google released another algorithm update. SEO experts have termed this the “Possum” update. The name was suggested by Phil Rozek, who thought the name was apt considering the Google My Business listings have now been filtered which can make it seem as if they are no longer there – as if they are “playing possum”.

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Steve Pailthorpe has been named the youngest Freeman of the Worshipful Company of Marketors

Steve Pailthorpe, CEO here at Iconic Digital, was appointed as a Freeman of the Worshipful Company of Marketors last month. Alongside the other six new Freemen, at 29, Steve is the youngest Freeman ever to have been appointed in the Company.

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Should I still use Google Authorship?

 
June 25th 2014 saw the unexpected announcement of the removal of authorship photos from Google search results. Google has been encouraging everyone to use Authorship by integrating the author's Google Plus biography with the content the author has written.
 

What Is Google Authorship?

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SEO Changes Google Has Yet To Make?

There’s a lot of emphasis placed on Google’s SEO changes, particularly for those who work in SEO and marketing, or who need to keep up with what is a fairly fluid environment. The search engine giant does certainly like to keep everyone on their toes, avoiding manipulation of its rankings as far as it can. Many in the industry try to predict what Google is about to do next and sometimes these predictions are spot on – however this isn’t always the case.

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We're Finalists in the 2014 London Business Awards

We’re hugely proud to have been named as a finalist in the Prospects London Business Awards 2014. The inaugural awards brings together companies from across the capital to compete in several categories. The awards aim to demonstrate the best in class and celebrate the success of both small and large businesses. Winners will be announced at the awards ceremony in June to be held at The Brewery in London.
 
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New Drupal Website for leading Japanese Knotweed Specialist

UK Japanese Knotweed eradication specialists, Environet UK Ltd today launched a fantastic new Drupal 7 website courtesy of the development team at Iconic Digital.

The brief included a full site redesign to modernise their brand and improve optimisation. The new website needed to integrate with their CMS so that all contact forms write content directly into the system.  The new site looks visually stunning but also includes some useful widgets to enhance the call to action message.

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B2B, B2C, Or Human To Human Marketing?

Before the days of social media marketing, and the proliferation of devices that allowed easy access to the world’s largest repository of information , marketing campaigns used to be geared towards either businesses or consumers. In some ways, the B2B and B2C divide still exists – you should still address business leads differently to consumers for most products, but in reality it is always people that make decisions. 
 
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Mobile Phones Now Used In 6.8% Of Store Purchases

Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence. Businesses have long been aware that mobile phones are playing a bigger and more important in the purchasing process, but these recent figures may come as a surprise. Not only are consumers more likely to purchase products and items directly through mobile commerce channels, but the modern generation of smartphones are being used increasingly as a means to drive in-store shopping decisions too.
 

The Deloitte Survey

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