Connecting online: website tips with James Caan

One of the Directors at CommuniGator sat down with James Caan to discuss how to connect with businesses online. With best practice advice on website technology & techniques, there were some startling revelations both for sales and marketing. 

The below is a summary of what we learnt from the interview editorial, but if you would like to read the whole article, you can read it here.  

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How to find the keywords you should be targeting to boost your search engine rankings

Targeting the right keywords in your content can have a significant impact on your search engine rankings. Carrying out keyword research will give you more of an idea of your audience and how they search, as well as generating more insight into what your customers want and what their goals are. If you’re looking to get more ROI from your SEO, the right keywords could be a crucial part of the process.

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The complementary relationship between social media and SEO

Social media and SEO have evolved something of a symbiotic relationship that is well worth exploring for most businesses. Although the secrets of Google’s algorithm are so closely guarded that it’s unlikely we’ll ever know for sure how social media impacts on SEO rankings, it’s clear that it does have some influence. However, social media doesn’t necessarily boost SEO in the way that many people think, or assume, that it does.

Social media and SEO

Social media can have an influence on your SEO levels in a number of different ways, including:

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How to improve your SEO by optimising images for search engines

Using SEO in your website content can considerably improve visibility, attracting the attention of search engines and bringing more potential customers to your site. However, it’s not just text content that has a valuable part to play in SEO – you can also improve your website performance with search engines by optimising the images that you use.

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How to avoid losing SEO traffic when migrating your website

You’ve worked hard to carefully craft site SEO that works for your business but now there’s a site migration on the agenda. This can be a difficult moment for any business, as search engines often don’t react well to something like a domain name change. However, if you’re keen to ensure you keep your SEO in tact, there are some simple steps you can take to help you do it.

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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The changing face of search optimisation

The art of SEO – achieving those page rankings so that your site gets plenty of traffic – has evolved considerably since it first came into being. And the past year in particular has seen some pretty momentous shifts.  Search landscapes no longer revolve purely around browser-based search engines such as Google but have expanded to include a much wider range of territories, such as social media. In many cases there are few rules of engagement for the new horizons of SEO – it’s all still being figured out.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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How to make the most of SEO when it is constantly changing

Over the years, Google has consistently released updates which have rendered some areas of digital marketing ineffective. Where it was once possible to create a large volume of links to your site, or cram in keywords that weren’t all that relevant to your content, now these techniques will result in your website being penalised by Google and moved down in search engine results. Google’s algorithm updates mean the search engines now favour websites with high quality content and white-hat methods of making themselves more visible.

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What has the effect of Google’s “Possum” update been so far?

On September 1st, Google released another algorithm update. SEO experts have termed this the “Possum” update. The name was suggested by Phil Rozek, who thought the name was apt considering the Google My Business listings have now been filtered which can make it seem as if they are no longer there – as if they are “playing possum”.

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