What is the difference between SEO and PPC?

SEO and PPC are acronyms that feature frequently when it comes to online traffic and how effective marketing campaigns or website content are. SEO stands for Search Engine Optimisation, which is essentially a range of techniques for influencing the standing of the website in unpaid rankings. PPC - Pay Per Click – is a method of using advertising to drive traffic to websites. So, what are the key differences between the two?

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The complementary relationship between social media and SEO

Social media and SEO have evolved something of a symbiotic relationship that is well worth exploring for most businesses. Although the secrets of Google’s algorithm are so closely guarded that it’s unlikely we’ll ever know for sure how social media impacts on SEO rankings, it’s clear that it does have some influence. However, social media doesn’t necessarily boost SEO in the way that many people think, or assume, that it does.

Social media and SEO

Social media can have an influence on your SEO levels in a number of different ways, including:

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Mobile responsive vs Mobile optimised - which is better for your website design?

Website design has evolved at a blistering pace over the past decade. Gone are the days when a website was purely created to deliver its data in the most efficient way possible. Today, the focus is not just on data communication but also ensuring that the experience of using a website is satisfying and that the structure is search engine compliant for the benefit of SEO. The key to this is designing a website that can be used and browsed via mobile – but should you opt for a mobile responsive or a mobile optimised design?

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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How can you utilise Google Analytics to optimise your website for SEO

Google Analytics isn’t just about monitoring and metrics. In fact, it’s one of the best free tools out there for informing content decisions that enable you to create high value content – and to rework and refresh old content so that it’s more in line with the interests and aims of your audience. There are a number of reports and insights in Google Analytics that will give you tools to upgrade content that needs optimising for SEO.

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An introduction to SEO for traditional marketors

SEO, or Search Engine Optimisation, is important if you want to promote your brand online. With millions of people searching online for local businesses every single day, SEO is a vital way to remain competitive within your market as Google will bring up the most relevant results to the audience depending on their search criteria. SEO takes time to build up, but is a longstanding and effective method to ensure that your website is appearing at the top of Google, where most people are likely to click.

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