10 trends that shaped digital marketing in the 2010s

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

1. Mobile-first marketing

If there is one digital marketing trend that has completely changed the game it’s the focus on mobile friendly websites. This was driven by Google’s 2015 mobile friendly ranking algorithm update and has continued to remain a priority thanks to the mobile-first indexing that the search giant began in 2019.

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Top 7 Skills Every Digital Marketer Should Know

The digital marketing world is an exciting and fast moving place, often innovative and frequently evolving. If you’re keen to get ahead in this industry then these are the key skills that you need to develop.

1. A sound understanding of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

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Tips for generating leads with Digital Marketing

While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle. With more than two thirds of consumers now researching purchases online in advance of making them, there is real value for any organisation to add to the process via digital marketing. The end result is not just a better experience for the consumer, and driving more traffic to your business’ website but also the creation of qualified leads. So how can you be more effective when it comes to lead generation?

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What features are there to help your Google searching?

Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.

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How has the language we use to search changed?

Technology has had a huge impact on the way that we access goods and services – and this continues to evolve. As more and more people now use tech such as smart speakers and virtual assistants to conduct searches, we’re moving into a new era of search that requires a shift in thinking. In particular, the language that we use to search is going through a significant transition.

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10 effective off-page SEO techniques that actually work

Off-page SEO is basically any form of search optimisation that you use that doesn’t involve action on your own website. Link building is probably the best known method of off-page SEO – getting other sites to link back to yours – but there are many different methods that can have a very positive impact. Off-page SEO is traditionally viewed as difficult to excel at, as it’s seen as largely out of your control. However, there are some off-page SEO techniques that do actually work.

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Why you should be ready to re-invent your Content Marketing Strategy for SEO

The short answer is that content marketing and SEO is constantly changing. For any business keen to stay on top of what’s most effective right now it’s essential to be ready to re-invent what you’re doing in terms of strategy and approach. If you’re looking for inspiration in terms of the way that content marketing and SEO is evolving then these are just a few of the trends that are currently driving change.

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Discover Domain Authority and how to use it correctly for your website SEO

Domain Authority is a way of determining how well a site will perform in search results. It takes into account a range of different factors to create an overall score that can then be used as a way of either monitoring the ranking strength of the website over a set period of time or comparing one website to another. Although Domain Authority isn’t a Google metric it can be an incredibly useful tool when it comes to insight and SEO.

Domain authority – the basics

- Domain authority is scored on a 100-point logarithmic scale

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How to find the keywords you should be targeting to boost your search engine rankings

Targeting the right keywords in your content can have a significant impact on your search engine rankings. Carrying out keyword research will give you more of an idea of your audience and how they search, as well as generating more insight into what your customers want and what their goals are. If you’re looking to get more ROI from your SEO, the right keywords could be a crucial part of the process.

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What is the difference between SEO and PPC?

SEO and PPC are acronyms that feature frequently when it comes to online traffic and how effective marketing campaigns or website content are. SEO stands for Search Engine Optimisation, which is essentially a range of techniques for influencing the standing of the website in unpaid rankings. PPC - Pay Per Click – is a method of using advertising to drive traffic to websites. So, what are the key differences between the two?

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