6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

COVID-19 has shaken up the world of marketing – few, if any, of us had a plan in place for this. Many small businesses have been particularly hit by the impact of the pandemic and found themselves floundering in terms of how to handle things like advertising at this time. However, as we’re now a few weeks into lockdown there are some strategies that could help when it comes to key channels such as Facebook and Instagram.

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Why the Coronavirus outbreak should be shaping (not stopping) your online marketing

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines. From sports leagues to festivals, huge brands are cancelling events and borders are being closed across the world. With many of us now working from home the landscape of marketing is shifting – even if temporarily – and this can feel unnerving at first. However, despite the uncertainty, opportunity still exists.

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10 trends that shaped digital marketing in the 2010s

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

1. Mobile-first marketing

If there is one digital marketing trend that has completely changed the game it’s the focus on mobile friendly websites. This was driven by Google’s 2015 mobile friendly ranking algorithm update and has continued to remain a priority thanks to the mobile-first indexing that the search giant began in 2019.

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WT Social is a news social network and growing quickly

The news and social networks haven’t exactly been easy partners in recent years. From fake news to the selling on of customer data, some of the biggest names in the industry have found themselves under something of a cloud. However, one new social network is looking to change that. WT:Social (WikiTribune) is a news focused social network with a very different agenda – and it’s already growing quickly.

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Why should your business use Twitter in 2019?

There are so many social media platforms around today that it’s often tough to decide where to direct your time and resources. Twitter is one of the original social networks and now has more than 300 million monthly active users. As a platform it is continually evolving and has a lot to offer businesses, large and small. If you’re looking to increase brand awareness, generate sales and leads, build a community and establish more channels for customer support then Twitter could be a very effective way to do it.

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Top 13 Benefits of Facebook Ads & Why You Should Be Using Them

Facebook Ads have a huge amount to offer businesses today – in fact, if you’re not working with them you could be losing money as a result. If you’re not convinced about the value that Facebook Ads could bring to your business, especially in the B2C sector, then here are our top 13 reasons why we would recommend getting started:

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5 Rising Social Media Platforms to keep an eye on

When it comes to social media, many of us tend to focus on the big, well-established names such as Instagram, Twitter and Facebook. However, the world of social networks is an innovative place and there are fresh developments happening all the time. New platforms are creative and cutting edge and many provide a range of different opportunities for creating opportunities for your business – these are 5 up and coming social media platforms to watch.

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What type of Facebook Ads will work for my business?

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

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What does the modern day marketing funnel look like?

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business. It starts with awareness (market potential), moving to interest (suspects), desire (prospects) and then action (customers). The thinking behind it was that the funnel was linear and that those customers who were lost at any stage were simply out of the loop. However, as technology has evolved and the way that consumers receive information from brands has changed drastically, the modern day marketing funnel now looks very different.

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5 reasons Facebook Ads is a great platform for marketing your business

There is enormous choice in marketing today and this can create confusion over where to concentrate your efforts and resources. From social channels to SEO and guerrilla tactics, where are you likely to see the best ROI? Social media is undoubtedly one investment that needs to be integrated into every marketing budget – and there are five good reasons why Facebook Ads is the platform to choose if you’re looking to see results.

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