Google Plus breaches mean closure… but new enterprise features for businesses!

There have been rumours about Google+ coming to an untimely end for a couple of years now. Low usage of the consumer version of the platform was thought to be the nail in its coffin but in the end this has come in the form of a security breach. On October 8th, Google announced that the consumer version of its social network would be shutting down as of August next year.

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What recent changes have there been to Twitter and how does this affect marketing?

Last month Twitter introduced changes to its API that mean that third party apps like Tweetbot are not going to be as useful as they once were. The new API makes life more difficult for those using third party apps, restricting what those apps can do while at the same time introducing a four figure charge for access to the new APIs. But what do these changes mean for businesses and how is this likely to affect marketing practices?

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The complementary relationship between social media and SEO

Social media and SEO have evolved something of a symbiotic relationship that is well worth exploring for most businesses. Although the secrets of Google’s algorithm are so closely guarded that it’s unlikely we’ll ever know for sure how social media impacts on SEO rankings, it’s clear that it does have some influence. However, social media doesn’t necessarily boost SEO in the way that many people think, or assume, that it does.

Social media and SEO

Social media can have an influence on your SEO levels in a number of different ways, including:

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Could your business utilise Instagram as part of your bespoke digital marketing strategy?

Instagram is a photo sharing network with more than 800 million monthly active users. It’s also one of the most innovative social platforms that has begun to evolve from simply somewhere to share images to a way to harness selling and advertising opportunities too. For many industries – such as food and fashion – Instagram is an obvious social channel to invest in. However, it has something to offer any organisation if you know how to integrate it into a bespoke digital marketing strategy.

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How can your business use Twitter for marketing?

With more than 330 million monthly active users, Twitter represents a vast audience of potential for businesses looking to expand the reach of marketing investment. It’s a platform that is free to use and one that can deliver tangible results, from conversions to web traffic. And yet so many businesses just don’t succeed at Twitter – so how do you use it well when it comes to effective marketing?

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How to boost your brand awareness online through social media

Social media is an incredibly effective way to reach people, so much so that it has created its own sub-genre of marketing. Today, if you’re looking to achieve brand awareness on a cost effective basis there are few other tools that have such an impressive impact.

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How could Twitter's new "threads" help companies to share and link related Tweets?

There was once a time that Twitter insisted a 140 character limit was the key to its success, forcing users to be more creative and succinct. However, last year the social media giant acknowledged that over time this may have become more of a hindrance than a bonus and it doubled the character limit to 280. In December it was also announced that Twitter was taking another step into the territory of “going long” with official “threads” that would make it easy for users to string together a series of tweets.

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Facebook's Pages are changing to viewable-only organic reach counts

There has been a lot of controversy over Facebook and its organic reach over the past couple of years. The social media giant hasn’t exactly made it easy for anyone managing a Facebook Page to have any degree of control over interaction with a Page. Marketers started complaining to Facebook in large numbers about the problems that this was creating for them and Facebook seemed to be listening. However, the latest changes to be implemented aren’t likely to make things any easier.

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Twitter’s Night Mode

The average person in the UK now has five social media accounts. That’s quite a lot of posting, scrolling, browsing and engaging to stay on top of for one individual. So, it’s perhaps not surprising that many of us are using social media not just at all hours of the day but in all sorts of places – and at all hours of the night - too. For example, around a third of people admit to browsing social media while in the bathroom. And most of us end up checking social media accounts while in bed.

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Instagram are following in the footsteps of Facebook, launching their new Live Video feature

Instagram has recently unveiled its newest update which allows users to stream live video to their followers and send disappearing photos and videos to friends. The live video feature comes in the wake of Facebook’s success in the same field, offering live video streaming from their smartphone app.

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