How can analytics help you to generate more leads?

It is the aim of every marketing department within a business to generate as many inbound links as possible. However it can often be difficult to measure where these leads have come from and therefore where to target resources for the most effective marketing strategy.

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Look at your website design from the perspective of your visitor

It can be easy to get hung up on the aesthetics when it comes to designing a new website or re-designing an existing one. However, what many companies don’t understand is that if you truly want to achieve brand awareness, then you’ll have to focus on more than just how the website looks. There are more than a billion websites all across the internet, so when someone visits yours you need to make sure that it has been optimised for the user. It’s important to focus on how easy it is for visitors to navigate your website as well as thinking about the overall user experience.

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How to optimise images for search engines

In addition to text, content and links, images can also be used as an effective way to increase the visibility of your website. Images that are both relevant to your content and optimised properly can bring more traffic to your site, particularly through images found in a Google search. However, search engines cannot physically “see” your images, so how is it that you can use them to boost your SEO?

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How to create a small business website in 4 simple steps

It’s time to stop being intimidated by the thought of creating your business website. Your website can be one of your greatest digital marketing tools, and it isn’t difficult to get the basics right to ensure that you’re making the most of it. You don’t need to be qualified or fluent in coding to have a website that does what it’s supposed to do.

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Here’s how to migrate your website without damaging your search rankings

Sadly, getting a new website isn’t as simple as just choosing a beautiful new design to showcase your business. You don’t want to waste all of the efforts you have spent optimising your website for SEO but you’ll also want to update and change some of the content. So how do you get this balance without destroying your existing website rankings?

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Red Alert! - Is Your Website At Risk Of Attack?

This week we’ve been working with yet another company who’s managed to get their domain blacklisted as a direct result of their website being hacked.

As with most cases, the website owners didn’t realise that their website had a virus until their customers started to receive alert messages from Norton or MacAfee when they visited the affected website. This is not only hugely harmful for a company’s reputation but has a wider impact on the clients concerned.

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All I want for Christmas is a perfect website

Christmas is on the way, marking almost the end of another year. And with that in mind, what better option than to get your last minute gifts online? The promise of no queues and the ability to buy instantly has converted 9 in 10 people into online shoppers for at least some of their present-buying this year.

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New Drupal Website for leading Japanese Knotweed Specialist

UK Japanese Knotweed eradication specialists, Environet UK Ltd today launched a fantastic new Drupal 7 website courtesy of the development team at Iconic Digital.

The brief included a full site redesign to modernise their brand and improve optimisation. The new website needed to integrate with their CMS so that all contact forms write content directly into the system.  The new site looks visually stunning but also includes some useful widgets to enhance the call to action message.

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Mobile Phones Now Used In 6.8% Of Store Purchases

Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence. Businesses have long been aware that mobile phones are playing a bigger and more important in the purchasing process, but these recent figures may come as a surprise. Not only are consumers more likely to purchase products and items directly through mobile commerce channels, but the modern generation of smartphones are being used increasingly as a means to drive in-store shopping decisions too.
 

The Deloitte Survey

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