Mobile responsive vs Mobile optimised - which is better for your website design?

Website design has evolved at a blistering pace over the past decade. Gone are the days when a website was purely created to deliver its data in the most efficient way possible. Today, the focus is not just on data communication but also ensuring that the experience of using a website is satisfying and that the structure is search engine compliant for the benefit of SEO. The key to this is designing a website that can be used and browsed via mobile – but should you opt for a mobile responsive or a mobile optimised design?

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5 website design mistakes you will want to avoid

With 46% of your traffic judging your company's credibility on your website design, it's important you get it right. We've taken a look at what works and what doesn't to reveal the top 5 website design mistakes you will want to avoid.

Loads too slowly

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How to avoid losing SEO traffic when migrating your website

You’ve worked hard to carefully craft site SEO that works for your business but now there’s a site migration on the agenda. This can be a difficult moment for any business, as search engines often don’t react well to something like a domain name change. However, if you’re keen to ensure you keep your SEO in tact, there are some simple steps you can take to help you do it.

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How to make your website mobile friendly

Back in October 2016, research company Statcounter established that mobile web usage had overtaken desktop for the first time ever. One year on in 2017, mobile internet traffic took up a 53% share of total global online traffic and in the UK rates were even higher - 73% of adults accessed the internet via a mobile device. So, for many organisations target users are now arriving via a mobile device, which makes mobile websites a crucial tool.

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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6 ways to improve your user journey

The best user journeys are designed to get consumers to the pricing page/shopping cart within three clicks. But there are several factors that stop consumers from making that final step to converting to a customer. So, here's how you can improve your user journey even further for more conversions.

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How can analytics help you to generate more leads?

It is the aim of every marketing department within a business to generate as many inbound links as possible. However it can often be difficult to measure where these leads have come from and therefore where to target resources for the most effective marketing strategy.

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Look at your website design from the perspective of your visitor

It can be easy to get hung up on the aesthetics when it comes to designing a new website or re-designing an existing one. However, what many companies don’t understand is that if you truly want to achieve brand awareness, then you’ll have to focus on more than just how the website looks. There are more than a billion websites all across the internet, so when someone visits yours you need to make sure that it has been optimised for the user. It’s important to focus on how easy it is for visitors to navigate your website as well as thinking about the overall user experience.

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How to optimise images for search engines

In addition to text, content and links, images can also be used as an effective way to increase the visibility of your website. Images that are both relevant to your content and optimised properly can bring more traffic to your site, particularly through images found in a Google search. However, search engines cannot physically “see” your images, so how is it that you can use them to boost your SEO?

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How to create a small business website in 4 simple steps

It’s time to stop being intimidated by the thought of creating your business website. Your website can be one of your greatest digital marketing tools, and it isn’t difficult to get the basics right to ensure that you’re making the most of it. You don’t need to be qualified or fluent in coding to have a website that does what it’s supposed to do.

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