What’s the best content type and how can they be used

Content rules the online world today, providing a wealth of different options for brands keen to engage consumers and grow audiences. From driving traffic to your website to enabling data capture, different types of content have different purposes – the best type will depend on what you’re looking to achieve. These are some of the main types of content that any brand can use to better engage customers, as well as how you can use them to improve outcomes.

• What you can achieve with blogs will depend on the quality of the blogs that you’re producing. High quality blog content builds trust, authority, relationships and drives conversions. Be ready to post blogs every couple of days to get the most out of this content type and make sure they are SEO optimised.
• If you want to establish authority and expertise then eBooks are a great way to do it. Use them to generate leads, build your email list and generally improve the content that you offer. This is evergreen content, so an initial investment can last for years.
• Visuals work really well when it comes to content, so powerful infographics can be a great investment. They provide a way to offer a lot of information (such as statistics, research and other data) in a format that is easily digestible. Make sure you break the infographic into sections and incorporate plenty of white space so that it’s not overwhelming to look at.
• This type of content is simple to prepare – just start with a title, a numbered list and then research to fill in the rest – and is easily digested by online users. It’s very visually appealing and very shareable. Make sure you have an eye-catching title and vary between long and short lists.
• Case studies. Using real life customer feedback and testimonials for case studies offers a way to illustrate how your business could be of use and the problems that you solve. Start by clearly stating the problem the customer faced and then how you went on to solve it.
• Video content. More than 90% of marketers today say that video is an important part of the content that they produce. And more than two thirds say that using video content has boosted sales. There is so much that you can do with video content because it will boost traffic, drive conversions and increase comments and shares. Make sure you’re creating video that is designed to address a pain point for your audience – or to provide a solution or generally offer up useful information.
• How-tos and instructional content. Exactly what you write about will depend on your audience and industry but how-tos generally offer a way to deliver value and create content people will return to. This type of content needs to be really clear and well thought through so it will actually be useful and supportive.

There is no one single best content type – a combination of the above will help your business to increase audience share, drive traffic, boost leads and build authority in your industry too.

Content marketing is vital to business growth today and these are some of the key facts that you need to know about it. Find out how Iconic Digital can help create content for your business, get in touch today, call us on 020 7100 0726. Find out more about our Content Marketing Agency in London.