7 Digital Marketing Strategies That Actually Work
Branding is the difference between a successful company and one that goes under the radar. If your business is trying to expand, then a strong brand is essential. Effective digital marketing strategies will bring your brand to the forefront of the eye of your visitors. You can build brand awareness using tried and true digital marketing tactics, starting from the most important, SEO.
One of the great things about working with Iconic Digital is that we live our values, one of which is generosity. Here are 7 strategies that will help elevate your business above the competition.
1. SEO and Keyword-Focused Content as the Foundation
I saw a video the other day telling me proclaiming “SEO is dead!” The presenter couldn’t be more wrong. It’s evolving, growing, and reaching further than ever before. Search engine optimisation (SEO) is the backbone of any successful brand awareness strategy. If your site isn’t ranking on search engines for relevant terms, your audience simply won’t find you. SEO helps ensure that your business is visible when potential customers search for products or services like yours. To make this work effectively, it’s essential to conduct keyword research, identifying high-value terms that your target audience regularly searches for and integrating these into your website’s content.
Equally important is optimising elements like title tags, headers, and meta descriptions, which help search engines understand the relevance of your content. Beyond that, building backlinks from reputable websites increases your domain authority, ultimately improving your ranking on search engines.
In addition, ensuring your website is mobile-friendly, fast, and easy to navigate will contribute to a seamless user experience. Keep in mind that 60% of searches happen from a mobile phone! This focus on both SEO and high-quality content ensures that your website consistently appears in search results, increasing traffic and improving brand visibility over time.
2. Blogs and Thought Pieces to Build Authority and Drive Traffic
Content is essential for building brand awareness. Regularly publishing keyword-focused blogs and thought leadership pieces establishes your business as a credible source and helps drive organic traffic. The more valuable and relevant your content, the higher it will rank on search engines, which in turn increases engagement and earns backlinks.
I often get asked what’s best practice for content creation – and that’s a great question. You need to be publishing at least three keyword-rich blogs per week that address your audience’s pain points and questions centred around your keywords. This ensures your site remains active in search engine algorithms. For businesses with limited resources, aiming for one blog per week still helps maintain consistent visibility. As a rugby coach once told me, steady consistency trumps lazy talent every day of the week.
High-quality, engaging content builds authority, attracts more visitors, and boosts SEO performance. It also provides a steady stream of material to share across social media and email campaigns, further enhancing your brand’s reach.
3. Email Marketing to Stay Top-of-Mind
Email marketing is a cost-effective way to keep your audience engaged after they visit your website. Regular communication through email ensures your brand stays visible and relevant to your customers. However, I’m going to put this in capitals for the people that haven’t listened to Steve’s email marketing masterclasses:
Stop sending newsletters because they’re ineffective and a waste of time!
Effective email marketing strategies include segmenting your audience to send personalised campaigns, triggered emails using cookies in emails, and consistently engaging your subscribers to keep them informed and connected to your brand.
Email marketing is one of the best tools for nurturing leads and encouraging repeat business. Making sure your website is geared toward attaining why someone is there is going to help you target their needs.
4. Paid Ads for Immediate Visibility
While SEO and content marketing provide long-term growth, paid advertising can give your brand an instant boost in visibility. Google Ads and social media ads allow you to target specific audiences and drive traffic to your site immediately.
Pay-per-click advertising offers a way to appear at the top of search results for competitive keywords and quickly drive targeted traffic. By directing potential customers to optimised landing pages, paid ads increase brand awareness and generate conversions.
Keep I mind that paid advertising works best alongside managed SEO to ensure that you gain both immediate and long-term results for your brand.
5. Social Media to Engage with Your Audience
Social media provides a direct line to your target audience, helping you engage in conversations, build relationships, and increase brand awareness. Posting consistently and interacting authentically with followers keeps your business visible and relevant.
Focus on the platforms where your audience spends the most time, whether that’s Instagram, LinkedIn, Facebook, or Twitter. Sharing valuable content, responding to comments, and building a loyal community around your brand increases engagement and enhances your brand’s reach.
6. Digital PR to Expand Your Reach
Digital PR amplifies your message by securing mentions in online publications, industry blogs, and news sites. It increases your brand’s credibility while building backlinks that contribute to your SEO efforts.
By getting featured in respected online publications, your business can expand its reach to new audiences and boost domain authority. Digital PR also opens up opportunities for interviews, guest articles, and industry recognition, further enhancing your brand’s visibility.
7. Monitoring and Adjusting Your Strategy
No brand awareness strategy is complete without regularly evaluating its effectiveness. Tracking performance is essential to understand what’s working and what isn’t. Tools like Google Analytics, social media insights, and email marketing metrics provide valuable data on audience behaviour and engagement.
Key metrics to monitor include growth in organic traffic, social media engagement, and the quality of backlinks. By regularly adjusting your strategy based on these insights, you can refine your efforts and improve your brand awareness over time.
Final Thoughts on Building Brand Awareness
Building brand awareness requires a combination of proven digital marketing strategies, starting with SEO and keyword-focused content. Email marketing, paid ads, regular blogging, and social media engagement are all essential components of a well-rounded strategy that ensures your brand remains visible and relevant. At Iconic Digital, we specialise in helping businesses build brand awareness through effective digital marketing strategies that deliver real results. Contact us today for a free digital marketing audit and learn how we can help your brand grow.