Zuckerberg’s Threads Clocks Over 100 Million Users: What Next?

Since its launch on July 6^th, Mark Zuckerberg’s Threads has already accumulated over 100 million users (70 million came in the first 2 days). Many users are hailing the new platform as the killer of Elon Musk’s Twitter, which has recently seen turbulence in leadership and a mass exodus of users (memes and embarrassing trending topics abound) How it will affect journalists and political commentators is yet to be seen, but some key features include a 500-character limit, connection with your Instagram account’s username and following list, reply filtering and uploading videos up to five minutes in length.

Picture the scene – it’s Thursday morning and your company’s marketers are sitting down at their desks with equal measures of excitement and trepidation. Why? Mark Zuckerberg’s new Twitter competitor, named Threads, has just gone live. Within hours, millions of users flooded onto the platform and started to get used to its features. Although bare bones in some places (for example, DMs are still not available), its interconnectedness with Instagram positions Threads as a brilliant place for brands to capitalise on and connect with their existing fan base.

Since its launch last week, Mark Zuckerberg’s Threads app has already accumulated over 100 million users and seeks to promote friendly and productive conversations. This stands in contrast to Elon Musk’s Twitter, which has come under fire from users recently amidst company restructures and temporary restrictions imposed by its new leadership.

Why Is Zuckerberg’s New Platform Important?

Key features of the new platform include its 500-character limit on posts (currently being eponymously referred to as ‘threads’), the ability to include photos and videos up to five minutes in length, and the option to automatically import your entire ‘following’ list from its sister app, Instagram.

While many media teams have felt frantic in trying to establish a strategy for Zuckerberg’s new app, the sentiment seems to be one of enjoyment and novelty. Users are reporting that it ‘feels like the first week of school’, while the mass user exodus from Twitter continues to fuel the perception that Threads is here to stay. For those wondering where to go with regard to their brand – you are not alone. At Iconic Digital, we are recommending you spend time connecting with the new user base and take the opportunity to educate and introduce yourselves to the fresh faces that may be finding your content.

What Is The Focus Of ‘Threads’?

According to head of Instagram, Adam Mosseri, Threads is set to be “supportive of public discourse”, and Zuckerberg outlined that it aims to be a platform “focusing on kindness”. While the moderation methods of the platform are still somewhat unclarified, it is clear that Zuckerberg’s new platform is getting a lot of attention. For now, at least, we recommend getting stuck in and exploring the new features while the storm of novelty stabilises.

While the marketing world is always moving, Zuckerberg’s Threads has presented a brilliant opportunity to engage in a new base of users. At Iconic Digital we have been developing marketing strategies to turbocharge business growth for 11+ years – if now seems like the time to grow your business, then head to our website and get your free marketing audit today.