Frequently Asked Questions About Our SEO Services

Understanding the ins and outs of SEO can be challenging, but with a trusted partner like Iconic Digital, you’re in good hands. Here, we address the most common questions about our SEO services to help you decide if we’re the right fit for your business.

What does your SEO service include?

Our SEO service improves your website’s search engine performance through:

• Keyword research: Identifying relevant, high-performing search terms.
• On-site optimisation: Enhancing site structure, meta tags, and user experience.
• Backlink strategy: Building high-authority links to boost credibility.
• Ongoing management: Adjusting tactics to match algorithm updates and your evolving goals.

This holistic approach delivers sustainable traffic and growth.

How long does it take to set up?

We dedicate 4–6 weeks to laying the groundwork for your SEO success. This includes:

• Establishing a clear strategy tailored to your business.
• Implementing on-site best practices.
• Providing match-funding worth over £2,500 for a strong start.

By the time we’re done, you’ll have a robust SEO foundation ready to drive results.

How do you conduct keyword research?

Keyword research is the backbone of our campaigns. We evaluate:

• Search volume: How often terms are queried.
• Competition: The difficulty of ranking for those terms.
• Search intent: Ensuring keywords align with user goals.

Our strategies evolve with search trends and your business objectives, keeping your content relevant and effective.

What is on-site optimisation, and why is it important?

On-site optimisation fine-tunes your website’s elements for search engines. This includes:

• Updating meta titles, descriptions, and headers.
• Improving image alt tags and URL structures.
• Enhancing navigation and page load speed.

These changes improve rankings and offer visitors a seamless browsing experience.

How does competitor analysis help my SEO strategy?

We assess your competitors’ strengths and weaknesses, examining:

• Their keywords.
• Backlink profiles.
• Content strategies.

By identifying gaps, we position your business to outperform them and capture untapped opportunities.

What does end-to-end SEO management involve?

Our comprehensive service handles every aspect of your campaign:

• Regular updates to keywords and content.
• Technical fixes and optimisation.
• Backlink management.

We monitor changes in search algorithms, ensuring your strategy stays current and effective.

How do you create and manage backlinks?

Backlinks are critical for building authority. We:

• Focus on earning links from reputable, high-quality sites.
• Regularly audit your backlink profile to remove toxic or spammy links.

This approach strengthens your website’s credibility and improves rankings.

What type of reporting will I receive?

Transparency is key. Each month, we’ll share detailed reports covering:

• Keyword rankings.
• Organic traffic metrics.
• Backlink growth and overall performance.

You’ll clearly see the results of our efforts and where improvements are being made.

How does Google Analytics factor into your SEO service?

Google Analytics helps us track:

• Website traffic sources.
• Visitor behaviour and demographics.
• High-performing pages.

This data shapes informed decisions, driving better results for your campaign.

Can you improve my website’s speed?

Yes. Faster websites rank higher and engage visitors better. Our speed optimisation includes:

• Compressing images and files.
• Optimising server response times.
• Implementing caching solutions.

This ensures your site loads quickly across all devices, reducing bounce rates and improving user satisfaction.

What are advanced analytics, and how do they improve my SEO?

Advanced analytics delve deeper into metrics like:

• Conversion rates.
• Traffic trends.
• User engagement.

We use these insights to refine your strategy and prioritise what drives measurable results for your business.

How do you manage broken backlinks?

Broken backlinks harm your authority. We proactively:

• Identify non-functional links.
• Redirect or repair them to maintain a healthy profile.

This ensures your site remains credible in search engine evaluations.

How do I get started?

It’s simple. Contact us to arrange a free SEO audit. We’ll assess your current performance and create a personalised roadmap. This will outline exactly how we’ll increase your visibility, attract more visitors, and grow your business.

Partner with Iconic Digital
Ready to elevate your online presence? Our tailored SEO services are designed for long-term success. Contact us today and let’s transform your search engine rankings together.