What Should Social Media Packages Include?

Social media has evolved from a “nice-to-have” to an essential tool in any marketing strategy. However, with so many agencies offering “social media packages,” the big question is: what should a valuable social media package actually include?

For businesses aiming to grow online, clarity on package contents can make or break a decision. Let’s explore the key components every effective social media package should offer and why they matter.

1. Social Media Strategy and Planning

A solid strategy is the foundation. Look for packages that begin with a detailed plan—tailored to your business goals, audience, and brand. This includes:

• Goal Setting: Clear, measurable objectives for growth, engagement, or leads.
• Content Themes: Topics that resonate with your audience and align with your brand.
• Competitor Analysis: Insights into competitors’ social presence to differentiate your strategy.
• Content Calendar: A roadmap of planned posts, ensuring consistency.

A robust social strategy brings focus. It ensures every post, story, and interaction supports your overall objectives, helping avoid the common trap of posting “just for the sake of it.”

2. Content Creation and Curation

Content is king, but not all content is created equal. A great package includes content creation that goes beyond generic images and captions:

• Original Graphics: Professional visuals designed to match your brand.
• Video Content: Short videos, reels, or stories to engage and inform followers.
• Copywriting: Sharp, engaging copy that’s tailored for each platform.
• UGC (User-Generated Content): Curated content from your customers to build trust.

The quality and relevance of your content affect engagement rates and, ultimately, customer loyalty. Consistent, high-quality content elevates your brand and helps it stand out from competitors.

3. Platform Management

Each social media platform has its quirks and best practices. A comprehensive package should cover management for key platforms—usually Facebook, Instagram, LinkedIn, Twitter, and possibly TikTok. This involves:

• Account Setup and Optimisation: Ensuring profiles are professional, complete, and keyword-optimised.
• Customised Posting Schedule: Tailored posting frequency per platform for optimal engagement.
• Engagement Management: Liking, commenting, and interacting with followers to build relationships.
• Platform-Specific Content: Creating content suited to each platform’s style and audience.

By addressing platform-specific needs, your package provider can help maximise reach and engagement across different channels.

4. Community Management

Engaging your audience directly is crucial. Community management means being there for followers—responding to questions, managing feedback, and handling messages. Effective community management includes:

• Quick Response Times: Timely replies show your brand cares about its audience.
• Proactive Engagement: Beyond just responding, good community managers engage actively, starting conversations and fostering community.
• Reputation Management: Handling negative feedback professionally to protect brand image.
• Monitoring: Keeping an eye on mentions or brand-specific keywords to capture relevant conversations.

Social media is increasingly about two-way interaction. Consistent engagement keeps followers loyal, fosters trust, and creates long-term brand advocates.

5. Paid Social Advertising

Organic reach has limits. Including paid advertising within a package is ideal for businesses that want to scale:

• Ad Strategy Development: Based on your audience and goals.
• Campaign Management: Running ads on platforms like Facebook, Instagram, and LinkedIn.
• Ad Creative: Professionally designed visuals and copy for each campaign.
• Audience Targeting: Ensuring ads reach the right demographics for maximum ROI.

Even a modest ad budget can amplify your social media presence. Packages with paid advertising options provide a route for rapid growth and enhanced visibility.

6. Social Media Analytics and Reporting

Results matter. Packages should include analytics to measure the effectiveness of each platform and campaign. This usually covers:

• Monthly or Weekly Reports: Tracking metrics like engagement, reach, and follower growth.
• Custom Metrics: Tailored KPIs aligned with your business goals.
• Performance Insights: Analysis of what worked, what didn’t, and why.
• Recommendations for Improvement: Actionable suggestions to refine the strategy over time.

Reports keep you informed and help adjust tactics as needed, so you’re always moving closer to your goals.

7. Social Media Consultancy and Support

A truly valuable package should offer ongoing support, not just “set it and forget it.” This often includes:

• Dedicated Account Manager: A single point of contact who understands your brand.
• Regular Strategy Meetings: Scheduled sessions to review progress, make adjustments, and discuss new ideas.
• Flexible Support: Quick access to support for questions, ideas, or issues that arise.
• Training Sessions: Workshops or training on best practices, if you have an in-house team.

Quality support keeps you aligned with the latest trends and helps you remain responsive to changes in your industry and customer behaviour.

Choosing the Right Social Media Package for Your Business

Now that we’ve outlined what makes a great social media package, here’s how to decide what’s best for your business:

1. Define Your Goals: Decide whether your focus is brand awareness, lead generation, or customer engagement.
2. Consider Your Budget: Social media packages vary widely in cost. Invest according to your goals but remember—quality often requires a decent budget.
3. Evaluate the Provider’s Experience: Review case studies, client testimonials, and industry experience. A provider that understands your industry will bring added value.
4. Look for Flexibility: Choose a provider that can scale with you, offering the option to add or adjust services as your needs grow.

Social media is more than just posting—it’s about creating connections, building trust, and driving results. Whether you’re an SME or a large brand, choosing the right social media package can make a significant difference in your digital presence.

A well-rounded package will give you a consistent strategy, professional content, active community management, and measurable results. This will help establish your brand as a trusted, influential voice in your industry.

Ready to take your social media game to the next level? Sign up for a free digital marketing audit with Iconic Digital. We’ll work with you to find the best strategies to reach your audience, engage your community, and meet your business goals.