Why the Coronavirus outbreak should be shaping (not stopping) your online marketing

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines. From sports leagues to festivals, huge brands are cancelling events and borders are being closed across the world. With many of us now working from home the landscape of marketing is shifting – even if temporarily – and this can feel unnerving at first. However, despite the uncertainty, opportunity still exists.

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How is predictive advertising changing the future of digital marketing?

Predictive advertising is increasingly becoming a crucial marketing tool that provides the opportunity to generate positive results in a cost effective way. Particularly for smaller businesses there are many benefits to investing in predictive advertising thanks to the efficiency, relevance and ROI that it can contribute to marketing campaigns. In fact, predictive advertising has the power to change the future of digital marketing in a number of key ways.

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What budget do you need for Google Ads?

Google Ads has the power to help small businesses boost brand awareness, reach more customers and consistently measure performance. It’s a very effective option even if you’re operating on a tight budget. One of the questions we are most often asked is how much you should spend on Google Ads to get the results that you’re looking for. While there is no simple % answer to this there is a process you can go through to get a better idea of what an effective Google Ads budget should look like.

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Tips for generating leads with Digital Marketing

While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle. With more than two thirds of consumers now researching purchases online in advance of making them, there is real value for any organisation to add to the process via digital marketing. The end result is not just a better experience for the consumer, and driving more traffic to your business’ website but also the creation of qualified leads. So how can you be more effective when it comes to lead generation?

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Top 13 Benefits of Facebook Ads & Why You Should Be Using Them

Facebook Ads have a huge amount to offer businesses today – in fact, if you’re not working with them you could be losing money as a result. If you’re not convinced about the value that Facebook Ads could bring to your business, especially in the B2C sector, then here are our top 13 reasons why we would recommend getting started:

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What type of Facebook Ads will work for my business?

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

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