Google Ads: Past, Present and Future

Google Adwords (as it used to be known) was first launched on 23rd October 2000. It was initially created as a “self-service advertising program” offering ads that would appear only on the right hand side of the page, as well as functions for keyword targeting and web based reporting.

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5 reasons Facebook Ads is a great platform for marketing your business

There is enormous choice in marketing today and this can create confusion over where to concentrate your efforts and resources. From social channels to SEO and guerrilla tactics, where are you likely to see the best ROI? Social media is undoubtedly one investment that needs to be integrated into every marketing budget – and there are five good reasons why Facebook Ads is the platform to choose if you’re looking to see results.

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Is in-house or external paid search (PPC) the best fit for your business?

Paid search has become an essential component in digital marketing strategy. Being able to generate qualified leads and actionable insights into the effect of marketing investment are just two of the benefits of integrating paid search. For most organisations, PPC is often outsourced and this can generate some excellent results. However, with many large companies starting to bring this in-house, is it time to reevaluate whether in-house or external paid search is the best option?

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